Department: Theatre, Film, Television and Interactive Media
Credit value: 20 credits
Credit level: I
Academic year of delivery: 2024-25
See module specification for other years:
2022-232023-24
Module summary
This module explores creative and cultural business contexts beyond the UK. It will examine how concepts such as – globalisation, postcolonialism, cultural imperialism and hybridisation – aid our understanding of the creation and global distribution of content across stage, screen and interactive media. And it will analyse how different social, political and economic contexts affect how content is made - and what we can learn from exposing ourselves to different creative business methodologies and cultural practices. The module will focus on China, India, Africa and South America as key sites of creative endeavour and compare conditions there with those that currently prevail in the UK, Europe and the US.
Module will run
Occurrence
Teaching period
A
Semester 1 2024-25
Module aims
This module aims to:
Explore the impact of global forces on key forms of creative content production
Explore the impact of local cultural and political traditions on the development of distinctive models of creative production
Introduce you to the business systems that surround co-production - and other forms of cross-financing or co-operation - and how they are deployed to drive production across different creative sectors.
Critically analyse and evaluate the successes and / or limitations of key producing models from other cultures with a view to developing or enhancing business options in home markets.
Module learning outcomes
At the end of this module you will be able to:
Critically evaluate how production systems can differ across different creative business cultures
Understand some of the global forces that apply to creative production, and accommodate some of those conditions in the design and promotion of your own creative projects.
Deploy key co-production and cross-financing models in the design and development of your own creative projects.
Work productively with other cultures to achieve mutually successful outcomes.
Apply lessons from other cultures to your own innovations.
Module content
This module will focus on cultural production in China, India, South Korea, Africa and South America drawing out comparisons with commercial and subsidised models in Europe. the UK, and the US. Screenings will be via VLE "walled garden".
Indicative assessment
Task
% of module mark
Essay/coursework
100
Special assessment rules
None
Additional assessment information
Formative work is embedded into weekly exercises in the seminar structure.
Indicative reassessment
Task
% of module mark
Essay/coursework
100
Module feedback
You will receive written feedback in line with standard University turnaround times.
Indicative reading
Crane, D (2014) Cultural globalization and the dominance of the American film industry: cultural policies, national film industries, and transnational film, International Journal of Cultural Policy, 20:4, 365-382.
Gutiérrez, C and Wagenberg, M (2014) Meeting points: A survey of film festivals in Latin America, Transnational Cinemas, 4, 295 – 305.
Hesmondhalgh, D (2019) The Cultural Industries (4th edition), Sage.
Oakley, K and O'Connor, J (eds) (2015) The Routledge Companion to the Cultural Industries, Routledge.
Tarraf, Z (2020) (Re)negotiating Belonging: Nostalgia and Popular Culture in Postwar Lebanon, Journal of Intercultural Studies, 41:3, 355-369.
Youna K (eds) (2013) The Korean Wave: Korean Media Go Global, Routledge.