Studying at York
Global Producing Contexts (Year 2) - TFT00032I
Module summary
This option module explores creative business contexts beyond the UK. It will examine how global forces - like digital convergence - shape the making and distribution of content across stage, screen and interactive media. And it will analyse how different cultural systems or traditions affect how content is made and financed - and what we can learn from exposing ourselves to different creative business methodologies and cultural priorities. The module will focus on China, India, Africa and South America as key sites of creative endeavour and compare conditions there with those that currently prevail in the UK, Europe and the US. The module will also introduce students to the business of co-production, and international cross-financing.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 1 2023-24 |
Module aims
This module aims to:
- Explore the impact of global forces on key forms of creative content production
- Explore the impact of local cultural and political traditions on the development of distinctive models of creative production
- Introduce you to the business systems that surround co-production - and other forms of cross-financing or co-operation - and how they are deployed to drive production across different creative sectors.
- Critically analyse and evaluate the successes and / or limitations of key producing models from other cultures with a view to developing or enhancing business options in home markets.
Module learning outcomes
At the end of this module you will be able to:
- Critically evaluate how production systems can differ across different creative business cultures
- Understand some of the global forces that apply to creative production,, and accommodate some of those conditions in the design and promotion of your own creative projects.
- Deploy key co-production and cross-financing models in the design and development of your own creative projects.
- Work productively with other cultures to achieve mutually successful outcomes.
- Apply lessons from other cultures to your own innovations.
Module content
This module will focus on cultural production in China, India, South Korea, Africa and South America drawing out comparisons with commercial and subsidised models in Europe. the UK, and the US. Screenings will be via VLE "walled garden".
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Oral presentation/seminar/exam | 30 |
Special assessment rules
None
Additional assessment information
Formative work is embedded into weekly exercises in the seminar structure.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Oral presentation/seminar/exam | 30 |
Module feedback
You will receive written feedback in line with standard University turnaround times.
Indicative reading
Crane, D (2014) Cultural globalization and the dominance of the American film industry: cultural policies, national film industries, and transnational film, International Journal of Cultural Policy, 20:4, 365-382.
Gutiérrez, C and Wagenberg, M (2014) Meeting points: A survey of film festivals in Latin America, Transnational Cinemas, 4, 295 – 305.
Hesmondhalgh, D (2019) The Cultural Industries (4th edition), Sage.
Oakley, K and O'Connor, J (eds) (2015) The Routledge Companion to the Cultural Industries, Routledge.
Tarraf, Z (2020) (Re)negotiating Belonging: Nostalgia and Popular Culture in Postwar Lebanon, Journal of Intercultural Studies, 41:3, 355-369.
Youna K (eds) (2013) The Korean Wave: Korean Media Go Global, Routledge.