Studying at York
Global Producing Contexts (BCI 2) - TFT00032I
Module summary
This option module explores creative business contexts beyond the UK. It will examine how global forces - like digital convergence - shape the making and distribution of content across stage, screen and interactive media. And it will analyse how different cultural systems or traditions affect how content is made and financed - and what we can learn from exposing ourselves to different creative business methodologies and cultural priorities. The module will focus on China, India and South America as key sites of creative endeavour and compare conditions there with those that currently prevail in the UK, Europe and the US. The module will also introduce students to the business of co-production, and international cross-financing.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Autumn Term 2022-23 |
| B | Spring Term 2022-23 |
Module aims
This module aims to:
Explore the impact of global forces on key forms of creative content production
Explore the impact of local cultural and political traditions on the development of distinctive models of creative production
Introduce you to the business systems that surround co-production - and other forms of cross-financing or co-operation - and how they are deployed to drive production across different creative sectors.
Critically analyse and evaluate the successes and / or limitations of key producing models from other cultures with a view to developing or enhancing business options in home markets.
Module learning outcomes
At the end of this module students will be able to:
Critically evaluate how production systems can differ across different creative business cultures
Understand some of the global forces that apply to creative production,, and accommodate some of those conditions in the design and promotion of your own creative projects.
Deploy key co-production and cross-financing models in the design and development of your own creative projects.
Work productively with other cultures to achieve mutually successful outcomes.
Apply lessons from other cultures to your own innovations.
Module content
This module will focus initially on cultural models in China, India and South America drawing out comparisons with commercial and subsidised models in Europe. the UK, and the US. Screenings will be via VLE "walled garden".
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Oral presentation/seminar/exam | 30 |
Special assessment rules
None
Additional assessment information
Formative work is embedded into weekly exercises in the seminar structure
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 30 |
| Essay/coursework | 70 |
Module feedback
Students will receive feedback within four weeks as per university guidelines. Verbal feedback on the first summative will be available before term's end to feed into the second summative.
Indicative reading
Edward Jay Epstein, The Big Picture: Money and Power in Hollywood (New York: Random House, 2006)
Jonathan A. Knee et al, ,The Curse of the Mogul: What's Wrong with the World's Leading Media Companies (New York: Penguin, 2011)
Lee McGuigan et al,, Global Media Giants (New York: Routledge, 2016)
Eva Bakoy et al., Building Succesful and Sustainable Film and Television Businesses: A Cross-National Perspective (Bristol: Intellect, 2017)
Felicia Chan and Andy Willis (eds), Chinese Cinemas (London: Routledge, 2016)
Rini Bhattacharya Mehta, Bollywood and Globalization (London: Anthem Press, 2011)
Stephen M. Hart, Latin American Cinema (London: Reaktion Books, 2014)
E.J.Westlake, World Theatre (London: Routledge, 2017)