Research Methods - MAN00086M
Related modules
Additional information
Teaching cycle for this module: Online, distance learning, delivered on carousel approximately once twice per annum
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Online Teaching Period 3 2024-25 |
Module aims
The module aims to introduce the student to a range of possible approaches to research and types of individual research project that they may undertake. Students will have the opportunity to formulate research questions appropriate to an area of interest and to evaluate the relationship between question, methodology and method.
Module learning outcomes
At the end of this module students will be able to:
- Explain the key characteristics of quantitative, qualitative, and mixed-methods research in business and management studies
- Discuss the underlying philosophies, theoretical principles, methods and techniques applicable to research in business and management
- Critically evaluate the strengths and weaknesses different approaches to research in business and management
- Identify ethical, legal and safety issues involved in conducting business/management research
- Formulate a research question for an area of research interest
- Apply relevant research methodologies and methods to specific business/management problems
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
Feedback will be provided in accordance with the York Online Programme Handbook.
Indicative reading
Saunders, M.L. and Lewis, P., 2009. P. and Thornhill, A.(2009). Research methods for business students, 4.
Wellington, J. and Szczerbinski, M., 2007. Research methods for the social sciences. A&C Black.
Cameron, S. and Price, D., 2009. Business research methods: a practical approach. Kogan Page Publishers.
Hart, C. 2005 Doing your masters dissertation. Sage,.
Silverman, D., 2011. Interpreting qualitative data: A guide to the principles of qualitative research.