Teaching cycle for this module: Online, distance learning, delivered on carousel approximately once twice per annum
Module will run
Occurrence
Teaching period
A
Online Teaching Period 3 2022-23
Module aims
This module aims to introduce a range of possible approaches to applied business research, understanding that both qualitative and quantitative approaches are needed in order to be able to critically evaluate management practice. It is also relevant to you as students on the online Masters programme with the requirement to fulfil an independent research project, as the module will introduce you to the process and outcomes of good quality academic research.
Module learning outcomes
To enable students to critically explore and be able to:
Discuss the underlying philosophies, theoretical principles, methods and techniques applicable to research in business and management
Explain the key characteristics of quantitative, qualitative, and mixed-methods research in business and management studies
Recognise how to craft research questions/hypotheses appropriate to an area of research interest
Critically evaluate the strengths and weaknesses different approaches to research in business and management
Recommend ethical, legal and safety considerations when conducting business/management research
Propose relevant research methodologies and methods to specific business/management problems
Indicative assessment
Task
% of module mark
Essay/coursework
100
Special assessment rules
None
Indicative reassessment
Task
% of module mark
Essay/coursework
100
Module feedback
Feedback will be provided in accordance with the York Online Programme Handbook.
Indicative reading
Bryman, A., Bell, E. and Harley, B. (2018) Business Research Methods. Fifth edition. Oxford: Oxford University Press.
Cameron, S. and Price, D., 2009. Business research methods: a practical approach. Kogan Page Publishers.
Cresswell, J.W. & Cresswell, J.D. (2018) Research Design: qualitative, quantitative and mixed methods approaches. 5th Edition. Sage Publishing.
Saunders, M.L. and Lewis, P., 2009. P. and Thornhill, A.(2009). Research methods for business students, 4.