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Practising Strategy - MAN00099M

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  • Department: The York Management School
  • Credit value: 15 credits
  • Credit level: M
  • Academic year of delivery: 2024-25

Module will run

Occurrence Teaching period
A Online Teaching Period 1 2024-25
B Online Teaching Period 2 2024-25
C Online Teaching Period 3 2024-25
D Online Teaching Period 4 2024-25
E Online Teaching Period 5 2024-25
F Online Teaching Period 6 2024-25

Module aims

This module provides an introduction to core theory and techniques in strategic management. It aims to introduce students to key theories of strategy formulation and implementation in public, private, and third-sector organisations. Emphases will include the growing importance of ethical leadership and corporate social responsibility. In addition, students will learn to apply theories of strategic management in practice through simulation exercises and analysis of case studies.

Module learning outcomes

Subject content

  • What Is Strategy?
  • Competitive Forces and Positioning
  • Strategy, Resources, and Capabilities
  • Ethical Organisational Leadership
  • Strategy and Corporate Social Responsibility
  • Communicating Strategy
  • Strategy as Practice

Academic and graduate skills

On successful completion of the module, students will be able to:-

  • Demonstrate their knowledge of the main theoretical approaches to contemporary strategic management and understand the historical contexts that gave rise to their formulation;
  • Integrate theory and technique in the analysis of strategic options available to private, public, and third-sector organizations
  • Understand a wide range of perspectives on corporate social responsibility and ethics in management, and critically evaluate their practical application in a variety of contexts
  • Reflect on the development of their use of strategy in relation to their ongoing career as a manager.

Indicative assessment

Task % of module mark
Essay/coursework 100

Special assessment rules

None

Indicative reassessment

Task % of module mark
Essay/coursework 100

Module feedback

Feedback will be provided in accordance with the York Online Programme Handbook.

Indicative reading

Carter, C., Clegg, S.R., and Kornberger, M., A Very Short. Fairly Interesting and Reasonably Cheap Book About Studying Strategy, Sage, London, 2008.


The information on this page is indicative of the module that is currently on offer. The University constantly explores ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary. In some instances it may be appropriate for the University to notify and consult with affected students about module changes in accordance with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.