This module provides students with the opportunity to engage in a real-world innovative project, providing a stepping stone to the independent study module and developing a career in the creative and cultural industries. Leadership, management and collaborative skills will be key as you work in small teams to design, plan and execute an innovative public-facing creative or cultural output. This could be, for example, a film, a TV programme, a piece of theatre, an exhibition, a literary output or a cultural or creative event. The project may be of your own devising, or following a ‘live brief’ offered a creative and cultural organisation, and will be designed to have real impact, for example, in generating audiences or funding, or extending awareness of an event and its creative or cultural value.
Occurrence | Teaching period |
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A | Spring Term 2022-23 to Summer Term 2022-23 |
To provide a formal cross-disciplinary structure for you to develop methods and techniques from previous study and apply them to a small-scale real world creative project;
To finetune business skills (such as production planning, marketing, finance and law) through application to an innovative real-world project;
To enhance skills in effective leadership, management and team-working in dynamic and creative production processes within a professional context, including decision-making, communication and problem-solving;
To develop the skills of reflection and critical evaluation of the design, planning and execution of a project;
To provide a mechanism whereby you can engage in deep learning in one (or more) specialist disciplines in the areas of creative and cultural industries.
Demonstrate an in-depth understanding of the key processes associated with the design and delivery of a real-world project, including research, scoping, finance, marketing, development, production and execution.
Design, plan and execute an innovative real-world project, employing highly effective business skills (such as production planning, marketing, finance and law).
Demonstrate effective leadership, management and team-working skills within a project, by upholding professional values and exemplifying clarity of communication and decision-making; well-developed collaborative skills, refined trouble-shooting and problem-solving abilities.
Critically evaluate the leadership, management and team-working in the design, planning and execution of the project, drawing lessons for future projects. .
Task | % of module mark |
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Essay/coursework | 60 |
Oral presentation/seminar/exam | 40 |
None
Task | % of module mark |
---|---|
Essay/coursework | 60 |
Oral presentation/seminar/exam | 40 |
Students will received interim feedback during supervisory meetings, and then in response to both their presentations and individual diaries
Chris Bilton, Management and Creativity (London: Wiley-Blackwell, 2006)
Constance Devereaux, The Arts Management Handbook (London: Routledge, 2011)
Keith Sawyer, Group Genius: The Creative Power of Collaboration (London: Basic Books, 2008)
David Stephenson, Managing Organisational Success in the Arts (London: Routledge, 2018)
Barbara Townley Managing Creativity: Exploring the Paradox (Cambridge: Cambridge University Press, 2008)
John Thornton Caldwell: Production Culture: Industrial Reflexivity and Critical Practice in Film and Television (Durham: Duke University Press, 2008)