Studying at York
Group Project (BCI) - TFT00056H
Module summary
This module seeks to closely reflect real-world creative and cultural business conditions as you prepare to join the world of employment. You will pitch a project in response to a real-world opportunity or issue in the creative industries. Selected projects will then put together a team and work collectively to develop and execute what might include research, financial planning, market development, or a production strategy in support of a public-facing creative output: a film, a TV show, a theatre production, a cultural event or a wider industry initiative. Bespoke mentoring on your project will be provided by an industry partner or external expert. Your project will seek to demonstrate real - and not solely academic - impact, generating audiences or funding, tackling a key issue or extending public awareness of an event and its creative or cultural importance.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2024-25 |
Module aims
Over the course of this module, you can expect to:
- Explore - inside a interdisciplinary business structure - how the methods and techniques you have encountered across your degree programme might be applied to large-scale, real-world, and public-facing projects.
- Collaborate with others in the management of the creative production process in terms of the effective use of time and resources, the application of strategic planning and workflows and tghe pursuit of problem-solving,
- Enhance a range of business skills - leadership, finance, planning. marketing and so on - through a critical evaluation of the demands of a project commission from conception through to delivery.
- Engage in deep learning in one (or more) specialist disciplines in the areas of creative industrial production.
- Research and apply professional values in the design and execution of projects and in delivering them to a client or a public.
Module learning outcomes
At the end of this module, you will will be expected to:
- Demonstrate an understanding of all the key processes associated with the design and delivery of a commissioned project – including research, scoping, development, financing, production and execution.
- Support your creative objectives with clear organisational and other business skills in the development of effective and relevant workflows
- Demonstrate presentational skills in pitching or communicating ideas to key clients and other stakeholders.
- Troubleshoot obstacles by virtue of refined problem-solving skills, and effective leadership, team-working or delegation strategies.
- Critically evaluate the strengths or weakness in any completed project. and draw lessons for the future
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 60 |
| Oral presentation/seminar/exam | 40 |
Special assessment rules
None
Additional assessment information
Feedback is embedded in the weekly group supervision structure
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 40 |
| Essay/coursework | 60 |
Module feedback
You will receive written feedback in line with standard University turnaround times. Feedback on the group presentation will be accelerated to assist your individual diary write-up.
Indicative reading
Students will be expected to draw on previous reading on the course to prepare for and work on this module.
Thereafter, more module specific reading might include:
Keith Sawyer, Group Genius: The Creative Power of Collaboration (London: Basic Books, 2008)
Patrick Lencioni, The Five Dysfunctions of a Team: A Leadership Fable (San Francisco: Wiley, 2002).
David Allen, Getting Things Done: The Art of Stress-Free Productivity (London: Penguin, 2015)