Studying at York
Group Project (BCI) - TFT00056H
Module summary
This module seeks to reflect real-world business conditions in preparation for students joining the world of employment in the creative industries. Students will work in small teams to develop and execute a financial, marketing, or production strategy in support of a public-facing creative output: a film, a TV, show, a piece of theatre, a public cultural or creative event of their own discovery or devising, or a "live-brief" offered by an industrial partner. The strategy will be designed to have real - and not solely academic - impact, generating audiences or funding, or extending public awareness of an event and its creative or cultural importance.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Autumn Term 2022-23 to Spring Term 2022-23 |
Module aims
This module aims to:
To provide you with a formal interdisciplinary structure in which you can build upon the methods and techniques introduced and developed through your previous study and apply them to larger-scale, real-world creative projects.
To promote the importance of creative and technical collaboration for the effective management of the creative production process in terms of use of time, working with other personnel and problem solving.
To further develop and enhance a range of business skills - leadership, finance, planning. marketing and so on - through a critical evaluation of the demands of a project commission from conception through to delivery.
To provide a mechanism whereby you can engage in deep learning in one (or more) specialist disciplines in the areas of creative industrial production.
To develop and encourage professional values in the design and execution of projects and in delivering them to a client or a public.
Module learning outcomes
At the end of this module students will be able to:
Demonstrate an understanding of all the key processes associated with the design and delivery of a commissioned project – including research, scoping, development, financing, production and execution.
Support your creative objectives with clear organisational and other business skills in the development of effective and relevant workflows
Pitch for and negotiate commissions with key clients and other stakeholders.
Troubleshoot obstacles by virtue of refined problem-solving skills, and effective leadership, team-working or delegation strategies.
Critically evaluate the strengths or weakness in any completed project. and draw lessons for the future
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 60 |
| Oral presentation/seminar/exam | 40 |
Special assessment rules
None
Additional assessment information
The Group Presentation will include a peer-evaluation component.
Formative work is embedded in the fortnightly supervision sessions on a target / achievement basis.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 40 |
| Essay/coursework | 60 |
Module feedback
Feedback on all assignments will be provided within four weeks as per university guidelines. Feedback on the group presentation will be accelerated to assist each student#'s individual diary write-up. Feedback will also be provided by each project's "client"
Indicative reading
Students will be expected to draw on previous reading on the course to prepare for and work on this module.
Thereafter, more module specific reading might include:
Keith Sawyer, Group Genius: The Creative Power of Collaboration (London: Basic Books, 2008)
Patrick Lencioni, The Five Dysfunctions of a Team: A Leadership Fable (San Francisco: Wiley, 2002).
David Allen, Getting Things Done: The Art of Stress-Free Productivity (London: Penguin, 2015)