- Department: The York Management School
- Credit value: 20 credits
- Credit level: M
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
This module enables students to explore and understand how to design, conduct and evaluate business research, from both an academic and practical perspective.
Occurrence | Teaching period |
---|---|
A | Semester 2 2024-25 |
This module enables students to explore and understand how to design, conduct and evaluate business research, from both an academic and practical perspective.
Activities within the module will serve to enhance both written and verbal skills required for conducting high quality, meaningful business research.
Academic and graduate skills
By the end of this module students should be able to:-
Understand the key skills required to design, conduct and evaluate business related research
Understand, and assess, the implications for organisations of the business problems they experience and offer tailored solutions where appropriate through development of diagnosis and problem solving skills.
Recognise and consider the importance of ethics both from an academic and organisational perspective
Subject content
To be selected from the following:-
Lecture topics:
Introduction to research process and organisational project initiative: criteria
Research Design and ethics
Literature searching and reviewing
Formulating research questions, research objectives and clarifying your research topic
Qualitative vs quantitative methods/mixed methods
Quantitative data collection techniques
Qualitative data collection techniques
Quantitative data collection and analysis (Incl. SPSS)
Qualitative data collection and analysis (incl. Nvivo)
Task | % of module mark |
---|---|
Essay/coursework | 30 |
Essay/coursework | 70 |
None
Task | % of module mark |
---|---|
Essay/coursework | 30 |
Essay/coursework | 70 |
Students receive individual written feedback on each item of coursework within five weeks of submission. A comprehensive module assessment report is released to students after the exam board.