Practising Strategy - MAN00099M
Module summary
This module provides an introduction to core theory and techniques in strategy and strategic management.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Online Teaching Period 1 2025-26 |
| B | Online Teaching Period 2 2025-26 |
| C | Online Teaching Period 3 2025-26 |
| D | Online Teaching Period 4 2025-26 |
| E | Online Teaching Period 5 2025-26 |
| F | Online Teaching Period 6 2025-26 |
Module aims
It aims to introduce you to key theories of strategy formulation and implementation in public, private, and third-sector organisations. Emphases will include the growing importance of ethical leadership and sustainability. In addition, you will learn to apply theories of strategic management in practice through reflection, simulation exercise and analysis of case studies.
Module learning outcomes
On successful completion of the module, you will be able to:
MO1: demonstrate your knowledge and understanding of the main theoretical approaches to contemporary strategic management covered in the module
MO2: Analyse the strategic options available to organisations and evaluate their practical application
MO3: Consider and evaluate how sustainability and ethics are positioned within strategic management practices
MO4: Critically reflect on the learning from the module and how you can apply theory to practice, now and in the future
Module content
Week 1 Strategy and strategic management
Week 2 The design and planning schools
Week 3 The positioning school and Blue Ocean Strategy
Week 4 The Cultural School
Week 5 Corporate governance and ethics
Week 6 Sustainability and Corporate social responsibility
Week 7 Strategy as practice
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
Feedback will be provided in accordance with the York Online Programme Handbook.
Indicative reading
Carter, C., Clegg, S.R. and Kornberger, M. (2008). A Very Short. Fairly Interesting and Reasonably Cheap Book About Studying Strategy. London: Sage.
Clegg, S.R., Pitelis, J., Schweitzer, C. and Whittle, A. (2023). Strategy Theory and Practice 4th Ed. London: Sage