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Homes don't make decisions, people do
Event details
We can use social sciences to solve net zero challenges in the built environment. Dr Stephen Hall will share his work on understanding how messy, emotional human beings are at the end point of all Net Zero policy and how earnest messaging on climate, energy bills and carbon are falling on deaf ears. This session will introduce the idea of 'relational' decision making. Instead of making decisions based on rational calculations, people instead decide on upgrades or changes to their home based on a series of relational 'packages'. Understanding relational packages is more than just an enrichment of our appreciation of the social world, it has profound implications for climate policy on the built environment.