Studying at York
Business & Innovation in Digital Enterprise (M Level) - TFT00087M
Module summary
This module will enable an understanding of practical business considerations and an appreciation of the economic context in which contemporary industry tech professionals operate. This will involve developing initial ideas for a product or service and creating and delivering a business pitch deck and presentation that explores and exploits its potential. The module also focuses on developing an understanding of the macro-environmental considerations which affect interactive media product and service development, both nationally and internationally.
Related modules
no pre-requisites
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2024-25 |
Module aims
Ø Increase skills and understanding of what is required to develop and launch a new innovative tech business.
Ø Build awareness of and interest in business, innovation, and entrepreneurship.
Ø Build Familiarisation of the practical and economic issues of modern businesses.
Ø Increase the understanding of legal issues involved in creating interactive media products and content.
Module learning outcomes
Ø An enhanced level of (self) employability through greater business awareness and confidence
Ø An increased understanding of the macro-environmental considerations which affect interactive media product and service development, both nationally and internationally
Ø Engagement in practical business considerations with creativity and in tandem with the innovation processes.
Ø Ability to work collaboratively in a group to design a vehicle for exploiting a technology innovation.
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
Formative feedback to be given to students during seminars and summative feedback via Turnitin for the final essay
Indicative reading
Whittington, D. (2018) Digital Innovation and Entrepreneurship, Cambridge: Cambridge University Press.
Stacey, Ralph D. (1996) 'Complexity and Creativity in Organizations'. San Francisco, CA, US: Berrett-Koehler Publishers, xiii, p. 312.
Prahalad, C.K. (1993) 'The Role of Core Competencies in the Corporation' Research Technology Management, Nov/Dec, 36(6) p. 40.
Pinson, L (2008) 'Anatomy of a Business Plan: A Step by Step Guide to Building a Business and Securing Your Company's Future'. Chicago: Out of Your Mind and into the Marketplace.
Norman, R. (1993). "From value chain to value constellation. Designing interactive strategy." Harvard Business Review 71(4), pp. 65-77.
Montgomery, (2010) China's Creative Industries: Copyright, Social Network Markets and the Business of Culture in a Digital Age. Aldershot: Edward Elgar Publishing.
Fischer, Felix & Schmidt, Katja & Lehmann, Stephan. (2013). The Art of Pitching an Investor The Role of Communication within an Elevator Pitch and a Derivation of Entrepreneurial Personas.
Colin Clark (2008) The impact of entrepreneurs' oral ‘pitch’ presentation skills on business angels' initial screening investment decisions, Venture Capital, 10:3, 257-279, DOI: 10.1080/13691060802151945