Studying at York
Creative Business Strategies (BCI) - TFT00054I
- Department: Theatre, Film, Television and Interactive Media
- Credit value: 20 credits
- Credit level: I
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
Module summary
This is the core creative module in the second year of the Business of Creative Industries degree. It asks you to start thinking strategically: combining your creative enthusiasms with developing entrepreneurial and practical business skills to understand, analyse and solve real-world industrial problems as well as initiate imaginative strategies and plans of your own. This is a module about developing and refining your creative business instincts and operates as a complement to the degree's other Year Two core modules: Creative Business Methods, Creative Business Leadership and Marketing and Branding. The module will be distinctive in its mode of teaching in that it will make extensive use of problem-based learning. In this, you will form small syndicates - rather like company boards or strategy groups - to research and consider solutions to industrially focused business challenges.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2024-25 |
Module aims
Over the course of this module, you can expect to:
- Explore the processes and procedures whereby creative businesses develop strategies to achieve objectives, across a range of sectors, and business sizes.
- Develop your leadership and management skills to support and promote team working towards strategic objectives.
- Critically analyse business strategies for their strengths and weaknesses, both in real-world case study and in problem- based learning environments.
- Develop your own ability to devise creative business strategies based on a combined application of your knowledge of or enthusiasm for particular creative sectors, your developing practical skills and your knowledge of sector models and signal case-studies.
Module learning outcomes
At the end of this module, you will be expected to:
- Be able to identify creative business objectives and define some strategic routes towards achieving them.
- Apply a combination of skills - leadership, a knowledge of creative production alongside financial. planning and legal knowledge - to the development of creative business strategies.
- Apply a knowledge of industrial and sector specific case-studies to the development of new project strategies.
- Evaluate and critically analyse strategies for their strengths and weaknesses and use both theoretical concepts and applied practice to problem-solving.
- Lead - and work co-operatively inside - teams on the realisation of creative projects. Present individual and team strategic proposals in compelling formats, written and verbal.
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Groupwork | 30 |
Special assessment rules
None
Additional assessment information
The module has a task-based learning structure which delivers regular feedback as part of its process.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Essay/coursework | 30 |
Module feedback
You will receive written feedback in line with standard University turnaround times. There will be interim verbal feedback to the syndicates at periods through their problem-based learning work.
Indicative reading
Appleton, D. (2002). Hollywood Dealmaking. New York: Allworth Press.
Smith, M. and Telang, R. (2016). Streaming Sharing Stealing: Big Data and the Future of Entertainment. Cambridge, MA: MIT Press.
Litwak, M. (2009). Dealmaking in the Film and Television Industry. Los Angeles: Silman James Press.
Litwak, M. (2004). Risky Business: Financing and Distributing Independent Films. Los Angeles: Silman James Press.
Wroot, J. and Willis, A. (2017). DVD, Blue-Ray and Beyond: Negotiating Formats and Platforms Within Media Consumption. London:Palgrave.