Studying at York
Research Skills For Creative Industries (BCI) - TFT00054H
Module summary
This module will equip students with key research skills to guide you through their third year of University study and to underpin their business projects beyond. It will explore how to approach and pursue academic research projects in general. and as they relate to the gathering of data in particular. Here the module will focus on aspects audience, market, and consumption and perception analysis. As well as giving students important academic tools which encourage critical rigour, the module will also introduce students to the data and surveying tools that will allow them to understand and appeal to markets.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Autumn Term 2022-23 |
Module aims
This module aims to:
Develop your research skills and to fully prepare you to write an extended research project in your final year
Introduce you to key theoretical frameworks and encourage you to experiment with them, and analyse their value critically in relation to research objectives.
Develop your ability to engage with ideas and concepts, and to develop - and present - persuasive and complex arguments
Explore and evaluate means of gathering data in order to evidence and drive research ideas or other advanced third year projects.
Explore the value of data-gathering procedures to both university projects and to wider business concerns - audience, market testing, etc. - in the creative industries beyond.
Module learning outcomes
At the end of this module students will be able to:
Identify and critically engage with key concepts in existing research
Use appropriate research skills to draft a list of useful and relevant sources or procedures for your chosen research project
Write a literature review which demonstrates your ability to address a field of scholarship, or a key creative business activity
Plan and pursue an extended research inquiry by invoking key concepts, theories of analytical frameworks appropriate to the project. or business area under scrutiny.
Evaluate different data gathering methods and their application to different forms of inquiry or business project.
Design and apply data-gathering methods in order to promote or evidence your area of inquiry or business interest.
Module content
This module will contain some flexible time to accommodate research methods that may be specific to the project or business area that you are interested in investigating.
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Additional assessment information
Formative work is embedded into the practical sessions for this module.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
Students will receive feedback on all assessments and reassessments within four weeks as per university guidelines. Verbal feedback on the formative presentation - peer and staff - will be largely immediate.,.
Indicative reading
Cottrell, Stella (2011) Critical Thinking Skills: Developing Effective Analysis and Argument. Basingstoke: Palgrave Macmillan.
Feak, Christine B.; Swales, John M., (2009) Telling a research story: writing a literature review. Ann Arbor: University of Michigan Press.
Fortier, Mark. (2016) Theory/Theatre: An Introduction. 3rd ed. Abingdon: Routledge.
Greetham, Bryan (2014) How to write your undergraduate dissertation. Basingstoke: Palgrave Macmillan.
Kershaw, Baz. Nicholson, Helen (2011) Research methods in theatre and performance. Edinburgh: Edinburgh University Press.
Taylor, Gordon (1989) The student's writing guide for the arts and social sciences. Cambridge: Cambridge University Press.
Rae Earnshaw, Research and Development in the Academy, Creative Industries and Applications (London: Springer, 2017)
Nick Lacey Media, Institutions and Audiences (London: Palgrave, 2002)
Virginia Nightingale (ed), The Handbook of Media Audiences (London: Wiley-Blackwell, 2013)