Studying at York
Political Psychology & Public Opinion - POL00069H
Module summary
The objective of the course is to introduce undergraduate students to the psychological processes that underlie the public’s political decision-making.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2024-25 |
Module aims
The course is designed to provide a versatile theoretical framework for the comprehension of the dynamics, depth and complexity of public opinion. Furthermore, the course aims at developing students’ analytical skills to draw on theoretical resources for the comprehension of political events, trends in public opinion and electoral outcomes. The course will draw on classic and contemporary readings from political psychology to introduce students to divergent theoretical approaches to the study of political behavior. Students will be invited to critically engage the question of how citizens make political judgments and explore the merits and limitations of different theoretical and methodological perspectives. Questions that will be examined in the course include: What is the relationship between personality and politics? What is ideology and how is it formed? What do citizens know about politics? How do citizens decide on complex political issues for which they lack information? Under which conditions do political attitudes change? How do emotions affect our political opinions? The overall aim of the course will be to introduce, rather than exhaust the above themes.
Module learning outcomes
Students will be invited to critically engage the question of how citizens make political judgments and explore the merits and limitations of different theoretical and methodological perspectives. By the end of the course students will be able to:
1. Demonstrate comprehensive knowledge of the origins and evolution of the major theoretical approaches in political psychology. Students will be able to demonstrate an understanding of explanations of: the relationship between personality and politics; the psychological bases of ideology; how citizens decide on complex political issues for which they lack information; the conditions under which political attitudes change; How emotions affect our political opinions. (PLO 1)
2. To apply independently theoretical tools from political psychology to broader politics issues such as political participation, vote choice, and political communication. (PLO 2)
3. Demonstrate an awareness of the merits and limitations of different methodological approaches to the study of public opinion. These include focus groups, surveys, experiments, and field experiments. (PLO 3)
Module content
Likely structure to include:
-
Intro
-
Personality and voting behaviour: authoritarianism
-
Personality and voting behaviour; contemporary advancements
-
Individual mental states and voting behaviour
-
Perceptions, group behaviour, stereotypes and voting behaviour
-
Political information and the quality of the public’s political decision-making (1)
-
Political information and the quality of the public’s political decision-making (2)
-
Emotions and political behaviour
-
Traditional media and political behaviour
-
New media and political behaviour
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
Students will receive written timely feedback on their formative assessment. They will also have the opportunity to discuss their feedback during the module tutor’s feedback and guidance hours.
Students will receive written feedback on their summative assessment no later than 25 working days; and the module tutor will hold a specific session to discuss feedback, which students can also opt to attend. They will also have the opportunity to discuss their feedback during the module tutor’s regular feedback and guidance hours.
Indicative reading
Adorno, T., Frenkel-Brenswik, E., Levinson, D. J., & Sanford, R. N. (1950). The authoritarian personality. Verso Books.
Brader, T. (2005). Striking a responsive chord: How political ads motivate and persuade voters by appealing to emotions’, American Journal of Political Science, 49 (2), 388-405
Caprara, G. V., & Vecchione, M. (2013). Personality approaches to political behavior. In Oxford Handbook of Political Psychology. Oxford: Oxford University Press.
Vasilopoulos, P., Marcus, G. E., Valentino, N. A., & Foucault, M. (2019). Fear, anger, and voting for the far right: Evidence from the November 13, 2015 Paris terror attacks. Political Psychology, 40(4), 679-704.
Zaller, J. R. (1992). The nature and origins of mass opinion. Cambridge: Cambridge University Press.