- Department: Music
- Credit value: 20 credits
- Credit level: M
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
This module provides students with an introduction to key management concepts with particular relevance to the music industry. Throughout the module students will adopt the role of a typical management team within a UK music organisation. Presented with a series of weekly management challenges, students will evaluate the effectiveness of their management decisions, through critical reflection and application of relevant scholarship in key areas, such as event management and operations; finance and accounting; fundraising and philanthropy; marketing and audience development; HR; partnerships and stakeholder management; and strategic planning. Students will also have the opportunity to apply these skills to a variety of real-life music organisations. By bridging the gap between theory and practice, students will be able to identify and debate current issues in music management practice in critical and theoretically informed ways, and analyse how key concepts have the ability to impact management and organisation effectiveness, and market competitiveness.
Occurrence | Teaching period |
---|---|
A | Semester 1 2024-25 |
This module provides students with an introduction to key management concepts with particular relevance to the music industry. Throughout the module students will adopt the role of a typical management team within a UK music organisation. Presented with a series of weekly management challenges, students will evaluate the effectiveness of their management decisions, through critical reflection and application of relevant scholarship in key areas, such as event management and operations; finance and accounting; fundraising and philanthropy; marketing and audience development; HR; partnerships and stakeholder management; and strategic planning. Students will also have the opportunity to apply these skills to a variety of real-life music organisations. By bridging the gap between theory and practice, students will be able to identify and debate current issues in music management practice in critical and theoretically informed ways, and analyse how key concepts have the ability to impact management and organisation effectiveness, and market competitiveness.
Students will develop the skills to:
Module syllabus (indicative)
Task | % of module mark |
---|---|
Essay/coursework | 100 |
None
Task | % of module mark |
---|---|
Essay/coursework | 100 |
Feedback will be provided to students within the standard University timeframes.
Dromey, C. and Haferkorn, J. (Eds.). (2018). The classical music industry. London, UK: Routledge.
Byrnes, W.J., 2014. Management and the Arts (5th ed.). Routledge.
O'Reilly, D., Larsen, G. and Kubacki, K. (2013). Music, markets and consumption. Goodfellow Publishers Ltd.
Burland, K. and Pitts, S. (Eds.). (2016). Coughing and clapping: Investigating audience experience. Routledge.
Wright, M., Walmsley, B., & Simmons, E. (2022). Fundraising in the Creative and Cultural Industries: Leading Effective Fundraising Strategies (1st ed.). Routledge.
Bowdin, G., Allen, J., Harris, R., McDonnell, I. and O'Toole, W. (2012). Events management. Routledge.
Kaiser, M.M. (2018). Strategic planning in the arts: A practical guide. Brandeis University Press.