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Independent Study Module (Music, Management and Marketing) - MUS00120M

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  • Department: Music
  • Module co-ordinator: Dr. Mimi O'Neill
  • Credit value: 60 credits
  • Credit level: M
  • Academic year of delivery: 2024-25
    • See module specification for other years: 2023-24
  • Notes: This is an independent study module

Module summary

In this module you will research and deliver a substantial project on a topic of your own devising related to music, management and marketing. The exact nature of the project will be negotiated and agreed between the student and their Independent Study Module supervisor. Possible types of submission include: a substantial piece of independent research on a subject of your own choice; a business strategy, plan or proposal; a marketing or communications strategy; or an empirical study with critical commentary.

Module will run

Occurrence Teaching period
A Summer Semester 2024-25

Module aims

This module enables students to apply the knowledge, research and study skills developed during the taught part of the MA in Music, Management and Marketing. It aims to consolidate and enhance students’ management and/or marketing skills through the planning and implementation of an advanced and substantial research project. Students will have the opportunity to develop in-depth knowledge of a specialist area of particular interest to them, apply research methodologies appropriate to their topic and communicate their findings in ways directly relevant to the careers they wish to pursue.

Module learning outcomes

Upon completion of the module, the student will be able to:

  • Carry out a substantial research project independently and to an advanced level.

  • Contextualise and critically evaluate a particular topic related to music, management and marketing.

  • Demonstrate competence in a particular set of research methodologies relevant to music-related management and/or marketing.

  • Display conceptual and theoretical sophistication, as well as an ability to apply this to real-world issues within music, marketing and management.

  • Communicate research findings clearly and in stylistically appropriate ways.

  • Articulate how the research findings could be applied in real-world settings or taken forward in further scholarly contexts.

Assessment

Task Length % of module mark
Essay/coursework
Essay : Individual research project		 N/A 100

Special assessment rules

None

Reassessment

Task Length % of module mark
Essay/coursework
Essay : Individual research project		 N/A 100

Module feedback

Written feedback will be provided to students within standard University timeframes.

Indicative reading

There are no specific reading materials for this module, but students are encouraged to consult their supervisor about appropriate sources and to carry out extensive reviews of relevant literature.


The information on this page is indicative of the module that is currently on offer. The University is constantly exploring ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary by the University. Where appropriate, the University will notify and consult with affected students in advance about any changes that are required in line with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.