Studying at York
Sound Entrepreneurship - MUS00101H
Module summary
In this module you will study the impact of enterprise and innovation in the professional world and examine the role of entrepreneurship in music, audio and related industries. It will combine industry perspectives, case studies, practical approaches, and EDI concerns to introduce you to skills critical to entering music or related industries. Bringing together the portfolios and specialisms you have developed throughout your time at York, sessions will function with a view to generating a public-facing and/or industry-specific profile of your work. The assessment will concern the creation and presentation of this profile.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2023-24 |
Module aims
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To examine a variety of practices and professions in music, audio, and related industries in order to identify and develop your individual practice within a professional context.
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To understand the impact and relationships of creativity and entrepreneurship in the music, audio and related industries and in broader socio-economic contexts.
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To study the work and careers of practitioners working in a variety of professions
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To create a portfolio of work for identified artistic and/or professional contexts.
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To develop ways in which to present, disseminate and frame your own professional practice and profile through different strategies, tools and audio/visual media.
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To further develop professional verbal/written/visual presentation skills.
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To hone your individual interests and specialisms by setting their own developmental goals with a view to expanding their portfolio of recorded work.
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To reinforce and hone proficiency in the following key areas: tracking, editing, mixing, mastering, DAW operation, studio operation, MIDI, music theory, listening skills, research and writing, processing, routing, microphone technique, EDI considerations, and studio citizenship.
Module learning outcomes
By the end of this module, you will:
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Understand the intellectual, technical and creative skills associated with key contemporary practices in music, audio and related industries, and develop individual practice within current professional contexts.
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Be able to illustrate the relationship between creativity and entrepreneurship, and understand how this relationship historically and currently impacts the music/audio industry and broader socio-economic and environmental contexts.
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Be able to critically analyse the work of practitioners working across music, audio and related professions through informed aesthetic and technical considerations.
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Be able to fully devise and present a portfolio, professional profile, and/or other professional documentation with a view to furthering employment prospects
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Be able to frame professional practice and associated creative outputs using effective and coherent dissemination strategies through a variety of contemporary tools and media.
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Be able to present work with developed verbal, visual and written styles appropriate for a professional context.
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Be able to present individual portfolio and/or professional materials.
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Additional assessment information
You will be asked to prepare a portfolio/profile you can use to present yourself to potential employers/clients/companies in a defined field or area. The portfolio can be in any format students deem appropriate (EPK, interactive CD, website, physical PK) and can include work completed for previous modules, or in your own time. You are not required to produce novel work for this portfolio. You may wish to include a broader strategy that encompasses social media accounts, email lists, letter writing etc. You may also submit supplementary evidence that includes an overall plan for your self-promotion/job acquisition/career plan, and an explanation of the materials included. You should submit:
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A ‘launch-ready’ portfolio (EPK, interactive CD, website, physical press kit)
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Your role-appropriate CV
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A business plan either specifically linked to your portfolio, you as an individual or for a hypothetical new business
You may also submit:
Any supplementary material you wish to include as necessary such as marketing materials/plans, documentation, budgets etc.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
You will receive written feedback within standard University turnaround times.
Indicative reading
Hugill, Andrew. (2008). The Digital Musician. New York ; London: Routledge.
Brook, Julia, and Fostaty Young, Sue. (2019). "Exploring Post-degree Employment of Recent Music Alumni." International Journal of Music Education 37, no. 1: 142-55.
Dromey, Christopher, and Haferkorn, Julia Editor. (2018)The Classical Music Industry. Routledge Research in Creative and Cultural Industries Management. New York ; London : Routledge, Taylor & Francis Group.
Devine, Kyle. (2015). "Decomposed: A Political Ecology of Music." Popular Music 34, no. 3: 367-89.
Wikstro¨m, Patrik, DeFillippi, Bob, Editor, and DeFillippi, Robert. (2016). Business Innovation and Disruption in the Music Industry. Northampton, Massachusetts : Edward Elgar Publishing.
Fitterman Radbill, Catherine. (2013). Introduction to the Music Industry : An Entrepreneurial Approach. New York ; London: Routledge.
Rogers, Jim. (2013). The Death and Life of the Music Industry in the Digital Age. London : Bloomsbury.
Strong, Catherine, and Raine, Sarah. (2019). Towards Gender Equality in the Music Industry. New York: Bloomsbury Academic & Professional.