This module enables students to explore and understand how to design, conduct and evaluate business research, from both an academic and practical perspective.
Module will run
None
Module aims
This module enables students to explore and understand how to design, conduct and evaluate business research, from both an academic and practical perspective.
Activities within the module will serve to enhance both written and verbal skills required for conducting high quality, meaningful business research.
Module learning outcomes
Subject content
To be selected from the following:-
Lecture topics:
Introduction to research process and organisational project initiative: criteria
Research Design and ethics
Literature searching and reviewing
Formulating research questions and clarifying your research topic
Qualitative vs quantitative methods/mixed methods
Quantitative data collection and analysis (Incl. SPSS)
Qualitative data collection and analysis (incl. Nvivo)
Seminar topics:
Time management
A business perspective of research
Dissertation writing skills
Crit principles: laying the foundation
Research scope and design – group exercise
Metrics in HRM
A case study perspective
Metrics for the whole business
Academic and graduate skills
By the end of this module students should be able to:-
Understand the key skills required to design, conduct and evaluate business related research
Understand, and assess, the implications for organisations of the business problems they experience and offer tailored solutions where appropriate through development of diagnosis and problem solving skills.
Recognise and consider the importance of ethics both from an academic and organisational perspective
Indicative assessment
Task
% of module mark
Essay/coursework
100
Special assessment rules
None
Indicative reassessment
Task
% of module mark
Essay/coursework
100
Module feedback
Students receive individual written feedback on each item of coursework within five weeks of submission. A comprehensive module assessment report is released to students after the summer term exam board.
Indicative reading
Saunders et al (2015) Research Methods for Business Students