Studying at York
Ethical Marketing & Sustainability - MAN00067M
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Spring Term 2022-23 |
Module aims
This module looks at social and ethical marketing from a global perspective. It aims to develop students capacity to learn and engage with:
- the need to build up long-term, trusting relationships with customers and various stakeholder groups in an age of increasing media specialisation and increasing criticisms of marketing from a range of stakeholders.
- the role of ethical and social marketing strategies in the maintenance of a coherent and consistent image of an organisation.
- the various tools of social and ethical marketing and how they can be used to change consumer behaviour and enhance sustainability.
- the opportunities and challenges of implementing ethical and social marketing across national, linguistic and cultural borders.
Module learning outcomes
Subject content
- A critical awareness of the changing ethical and social context of global marketing.
- A systematic understanding and comprehensive knowledge of social and ethical marketing theories and concepts.
- Ability to synthesise a range of social and ethical marketing theories.
Academic and graduate skills
- Critically apply ethical and social marketing concepts to a range of organisational types to enhance marketing decision making.
- Demonstrate critical awareness of the implementation of different ethical and social marketing approaches in a global context.
Other learning outcomes (skills transferable )
- Ability to write a concise fully referenced academic essay using relevant library and company resources.
- Demonstrate ability to work both independently and in teams, set goals, and complete tasks within deadlines.
- Produce logical and structured arguments supported by relevant evidence.
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Special assessment rules
None
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 100 |
Module feedback
- Each student will receive a feedback sheet with detailed comments on his/her assessment, explaining how the student performed in relation to each of the criteria used for assessment
- At the end of term a self-evaluation of the module to be approved by the Board of Examiners and uploaded on to the VLE
- Turnaround time is maximum 6 weeks
Indicative reading
- Brenkert, G.G. (2008), Marketing Ethics (Foundations of Business Ethics), Blackwell Publishing.
- Murphy, P.E.; Laczniak, G.R. and Protheroe, A. (2012), Ethics in Marketing- International Case Perspectives, Routledge.
Other readings:
- Andreason, R. A. (2006), Social Marketing in the 21st Century, Sage Publications. Belz F.M. and Peattie, K. (2010), Sustainability Marketing: A Global Perspective, Second Edition, Wiley, Chichester
- Collins, D. (2011), Business Ethics: How to Design and Manage Ethical Organisations, John Wiley.Doherty, B., Crane. A & Matten. D. (2010), Business Ethics, Oxford University Press.
- Foster, G., Mason, C., Meehan, J., Meehan, K., Rotheroe, N. and Royce, M. (2009), Management for Social Enterprise, SAGE Publishers.
- Harrison, R, Newholm, T and Shaw, D. (2005), The Ethical Consumer', Sage Publications Ltd. London.
- Nicholls, A. and Opal, C. (2005), Fair Trade: market-driven ethical consumption, Sage Publications, London.
- Schlegelmilch, B. B. (2007), Marketing Ethics: An International Perspective, International Thomson Business Press, New York.