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Exploring Strategic Management - MAN00063M

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  • Department: The York Management School
  • Credit value: 10 credits
  • Credit level: M
  • Academic year of delivery: 2022-23

Module summary

This module provides an introductory primer to the theory and techniques of strategic management. It aims to introduce students to the various theories underlying approaches to strategy formulation and implementation in organisations.

Module will run

Occurrence Teaching period
A Spring Term 2022-23

Module aims

This module provides an introductory primer to the theory and techniques of strategic management. It aims to introduce students to the various theories underlying approaches to strategy formulation and implementation in organisations. In addition the application of these theories through the practice of strategic management is explored by using the various analytical and decision-making techniques to analyse case studies.

Module learning outcomes

Subject content

  • The nature and development of strategic management
  • Macro and micro-environmental analysis
  • Analysing the internal resources and capabilities of the organisation
  • Understanding the generation of and selection of strategic options

Academic and graduate skills
On successful completion of the module, students will be able to:-

  • Demonstrate their knowledge of the main theoretical approaches to strategic management and understand the economic and social contexts that gave rise to their formulation;
  • Understand a wide range of strategic management techniques and critically evaluate their usefulness in a variety of contexts;
  • Integrate theory and technique in the analysis of the strategic options available to a wide range of different types of organisation;
  • Critically evaluate the main debates in the subject area as represented in recent research and make reasoned choices concerning the alternative approaches proposed.

Module content

Subject content

  • The nature and development of strategic management
  • Macro and micro-environmental analysis
  • Analysing the internal resources and capabilities of the organisation
  • Understanding the generation of and selection of strategic options

Teaching Material

  • Handouts for the lectures will be available in advance. A detailed reading list giving a comprehensive coverage of the content of the module will be available on the VLE. Case study material from empirical studies will be utilised and the students will also be encouraged to make use of the business press.
  • Supplementary online guides and recorded presentations will provide students with an overview of the core concepts in strategic management from the module that will be explored in more detail in workshops.

Indicative assessment

Task % of module mark
Essay/coursework 100

Special assessment rules

None

Indicative reassessment

Task % of module mark
Essay/coursework 100

Module feedback

The timescale for the return of feedback will accord with UYMS policy

Indicative reading

Carter, C., Stewart, R., Clegg, R. and Kornberger, M. (2008). A Very Short, Fairly Interesting, and Reasonably Cheap Book About Studying Strategy, London: Sage.


The information on this page is indicative of the module that is currently on offer. The University constantly explores ways to enhance and improve its degree programmes and therefore reserves the right to make variations to the content and method of delivery of modules, and to discontinue modules, if such action is reasonably considered to be necessary. In some instances it may be appropriate for the University to notify and consult with affected students about module changes in accordance with the University's policy on the Approval of Modifications to Existing Taught Programmes of Study.