See module specification for other years:
2023-242024-25
Module summary
This Module will provide an introduction to the overall concept of the protection of intellectual effort and business goodwill. It will provide an understanding of the requirements for subsistence (or registration) of each intellectual property right, and the scope of protection provided by each. However it will also stress, and give examples of, the co-existence and layering of separate rights in a single work. It will also highlight the differences between monopoly rights, anti-copying rights, rights protecting goodwill and authors moral rights and the historical context of their development.
Module will run
Occurrence
Teaching period
A
Spring Term 2022-23
Module aims
This Module will provide an introduction to the overall concept of the protection of intellectual effort and business goodwill. It will provide an understanding of the requirements for subsistence (or registration) of each intellectual property right, and the scope of protection provided by each. However it will also stress, and give examples of, the co-existence and layering of separate rights in a single work. It will also highlight the differences between monopoly rights, anti-copying rights, rights protecting goodwill and author s moral rights and the historical context of their development.
Module learning outcomes
By the end of the module students should be able to demonstrate:
A detailed understanding of the role of confidentiality, patents, copyright, design rights, performance and moral rights in the protection of ideas and their expression.
A comprehensive understanding of the role of trademarks, domain names and the law of passing-off and trade libel in the protection of business goodwill and brands;
A strong understanding of the territorial nature of the intellectual property system, the international mechanisms used to address this, and the concept of exhaustion of rights;
The ability to evaluate the advantages and disadvantages of different intellectual property rights for the protection of a variety of commercial products;
The ability to advise clients on how intellectual property rights can, and cannot be, used to promote or finance a business, or to protect an individual s creative effort;
The ability to apply the knowledge and techniques developed in the module in different contexts.
Module content
By the end of the module students should be able to demonstrate:
A detailed understanding of the role of confidentiality, patents, copyright, design rights, performance and moral rights in the protection of ideas and their expression.
A comprehensive understanding of the role of trademarks, domain names and the law of passing-off and trade libel in the protection of business goodwill and brands;
A strong understanding of the territorial nature of the intellectual property system, the international mechanisms used to address this, and the concept of exhaustion of rights;
The ability to evaluate the advantages and disadvantages of different intellectual property rights for the protection of a variety of commercial products;
The ability to advise clients on how intellectual property rights can, and cannot be, used to promote or finance a business, or to protect an individual s creative effort;
The ability to apply the knowledge and techniques developed in the module in different contexts.
Indicative assessment
Task
% of module mark
Essay/coursework
100
Special assessment rules
None
Additional assessment information
There is no formative assessment component to this module.
Indicative reassessment
Task
% of module mark
Essay/coursework
100
Module feedback
Marks provided twenty working days from submission. Students will have the opportunity for one to one discussion of work where requested.
Indicative reading
Paul Torremans Intellectual Property Law (8th Edition, OUP 2016)
Charlotte Waelde, Abbe Brown, Smita Kheria, and Jane Cornwell ) Contempory Intellectual Property (4th Edition OUP 2016)
David Bainbridge, Intellectual Property Law (10th edition, Pearson, 2018)
David Bainbridge & Claire Howell Intellectual Property Asset Management: How to identify, protect, manage and exploit intellectual property within the business environment (Routledge 2013)
Robert P. Merges Justifying Intellectual Property (Harvard University Press 2011)