Studying at York
Enterprise - ELE00148M
- Department: Electronic Engineering
- Credit value: 20 credits
- Credit level: M
- Academic year of delivery: 2024-25
- See module specification for other years: 2023-24
Module summary
Enterprise is all about business innovation in a technology-driven world. Students will work in teams on a hypothetical business set-up using an online game-based platform to develop a new technology, service or product and advance it to the point of a genuinely workable business plan. This is done by analysing the competitive environment and the resources required, including finances, for the establishment of a business and developing a marketable product portfolio for the business.
Module will run
| Occurrence | Teaching period |
|---|---|
| A | Semester 2 2024-25 |
Module aims
Subject content aims:
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To allow students to explore and manage a hypothetical business set-up, develop a product portfolio in a technical market and advance it to the point of a genuinely workable business plan
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To explore the commercialisation of products within the given business set-up and produce a full commercialisation business plan
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To explore and analyse the competitive environment of the products
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To explore and analyse the resources required, including finance, for the establishment of a business to exploit the new products within the business portfolio
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To explore the Intellectual Property Rights issues associated with the new product or technology and make recommendations
Graduate skills aims:
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To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience
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To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience
Module learning outcomes
Subject content learning outcomes
After successful completion of this module, students will be able to:
- Evaluate a product’s commercial exploitation
- Assess a product's competitive environment including the setting of pricing structures
- Evaluate and distinguish between different commercialisation options and make a specific recommendation
- Evaluate the marketing tools and make a specific recommendation
- Assess the required resources and provide a full justification for them
- Propose an organisational form for a new venture based on an analysis of the opportunity
- Prepare a full and professional business plan
Graduate skills learning outcomes
After successful completion of this module, students will be able to:
- Construct concise technical reports that critically evaluate and synthesise new information based on research, appropriate for the target audience
- Design, deliver and defend persuasive technical presentations based on selected reliable evidence to the target audiences
- Demonstrate a capacity for analysis and synthesis, and for applying knowledge in practice
- Plan and manage the time for themselves and a group
- Adapt to new situations
- Demonstrate skills in problem solving, leadership, decision making and team working
- Communicate with non-experts in the field
Module content
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Entrepreneurship theory
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Case studies of successful Entrepreneurs
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Exploiting new business opportunities
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Business forms
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People Management in an organization
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Contract and Employment Law
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Sales, marketing and legal issues for entrepreneurs
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Product operation, logistics and quality control
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Risk Management
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Managing Business Finance
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Developing Business Pitch and Plans
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Market positioning for business
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Project and Risk Management
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Contract & Employment Law
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Product operation, Logistics and Quality Control
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Financial Management
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Product Portfolio
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Business Pitch and Reporting
Indicative assessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Oral presentation/seminar/exam | 30 |
Special assessment rules
None
Additional assessment information
Students will work in groups and run a hypothetical business using an online simulation game. There are three components in the module assessment:
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Students will do a group presentation that showcases their product portfolio
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Students will write a detailed business plan.
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Students will undertake a Multiple choice test on the subject areas.
Indicative reassessment
| Task | % of module mark |
|---|---|
| Essay/coursework | 70 |
| Oral presentation/seminar/exam | 30 |
Module feedback
Formative Feedback
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Regular workshops allow you to engage with the course material and receive verbal help and feedback on the business management within the given set up.
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Weekly activities/homework on the business development platform will help you to gain feedback on your understanding of the key module material covered in the lectures.
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Emails to the Module Coordinator with Questions / Comments will be answered as soon as possible.
Summative Feedback
You will receive a customised feedback sheet, showing the marks breakdown for each of the key areas being assessed in this module along with a personalised feedback and suggestions for improvement. The School of PET will endeavour to return all exam feedback within the timescale set out in the University's Policy on Assessment Feedback Turnaround Time. The School would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The School will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.
Indicative reading
Entrepreneurship – Hisrich, Peters and Shepherd (2010), McGraw Hill, 8th Edition