Enterprise is all about business innovation in a technology-driven world. You will work in a team to explore a new technology, service or product and advance it to the point of a genuinely workable business plan. This is done by analysing the competitive environment and the resources required, including finance, for the establishment of a business to exploit the new product, service or technology.
Module will run
Occurrence
Teaching period
A
Spring Term 2022-23
Module aims
Subject content aims:
To allow students to explore a real new/novel technology or product and advance it to the point of a genuinely workable business plan
To explore the commercialisation of a new product or technology and produce a full commercialisation business plan for it
To explore and analyse the competitive environment of the product or technology
To explore and analyse the resources required, including finance, for the establishment of a business to exploit the new product or technology
To explore the Intellectual Property Rights issues associated with the new product or technology and make recommendations
Graduate skills aims:
To develop skills in critically evaluating and synthesising new information based on researched information and writing concise technical reports appropriate for the target audience
To develop advanced skills in designing, delivering and defending engaging presentations on advanced topics, appropriate for the target audience
Module learning outcomes
Subject content learning outcomes
After successful completion of this module, students will:
Understand the issues of a product’s commercial exploitation
Be able to analyse a product's competitive environment including the setting of pricing structures
Be able to distinguish between different commercialisation options and make a specific recommendation
Be able to evaluate the marketing options and make a specific recommendation
Be able to analyse the required resources and provide a full justification for them
Be able to propose an organisational form for a new venture based on an analysis of the opportunity
Be able to prepare a full and professional business plan
Graduate skills learning outcomes
After successful completion of this module, students will:
Be able to construct concise technical reports that critically evaluate and synthesise new information based on research, appropriate for the target audience
Be able to design, deliver and defend persuasive technical presentations based on selected reliable evidence to the target audiences
Have developed a capacity for analysis and synthesis, and for applying knowledge in practice
Be able to plan and manage the time for themselves and a group
Have the capacity to adapt to new situations
Have developed skills in problem solving, decision making, teamworking
Have developed the ability to communicate with non-experts in the field
Have an appreciation of initiative and entrepreneurial spirit
'Feedback’ at a university level can be understood as any part of the learning process which is designed to guide your progress through your degree programme. We aim to help you reflect on your own learning and help you feel more clear about your progress through clarifying what is expected of you in both formative and summative assessments.
A comprehensive guide to feedback and to forms of feedback is available in the Guide to Assessment Standards, Marking and Feedback. This can be found at https://www.york.ac.uk/students/studying/assessment-and-examination/guide-to-assessment/
The Department of Electronic Engineering aims to provide some form of feedback on all formative and summative assessments that are carried out during the degree programme. In general, feedback on any written work/assignments undertaken will be sufficient so as to indicate the nature of the changes needed in order to improve the work. Students are provided with their examination results within 20 working days of the end of any given examination period. The Department will also endeavour to return all coursework feedback within 20 working days of the submission deadline. The Department would normally expect to adhere to the times given, however, it is possible that exceptional circumstances may delay feedback. The Department will endeavour to keep such delays to a minimum. Please note that any marks released are subject to ratification by the Board of Examiners and Senate. Meetings at the start/end of each term provide you with an opportunity to discuss and reflect with your supervisor on your overall performance to date.
Indicative reading
Burns, P. (2001) Entrepreneurship and Small Business, Palgrave-Macmillan, Basingstoke
Hisrich, R., Peters, M. and Shepherd, D. (2010). Entrepreneurship. 8th edn.. McGraw Hill. Singapore