Cognitive Interviewing Techniques

Dr Pamela Campanelli will be visiting York to run a one day course on Cognitive Interviewing techniques on Tuesday 24th June 2014 at the Research Centre for Social Sciences. 

The course is designed to familiarise participants with this powerful and efficient method of piloting survey questions called Cognitive Interviewing. Cognitive Interviewing is a type of in-depth interviewing which focuses on respondents’ thought processes in answering survey questions and uses specialised techniques such as thinking aloud, probing, observation and paraphrasing. The course is about what cognitive interviewing is, as well as how to do it.

Dr Campanelli is an expert in her field. She runs training courses for many leading research organisations here and internationally (see examples here). Her past participants have said:

“The instructor was fabulous – her knowledge and enthusiasm for the topic was apparent.” 

“I found the course today thoroughly enjoyable and very informative.” 

“Excellent. I felt like the 16 hours from my busy schedule were well used.” 

“I was extremely impressed by the instructor’s knowledge and experience of survey design. (I have a background in psychology and survey design myself – so this means a lot.)”

If you would like a place on the course please contact rachel.mcallister@york.ac.uk.

The price is £60 to include morning and afternoon refreshments.