Yu L.

Assistant SEO Analyst
Happy to mentor
Happy to be contacted

About me

Yu L.
Management
Global Marketing
Undergraduate
Halifax
2014
China

My employment

Assistant SEO Analyst
iProspect
China
Advertising, marketing and PR
Large business (250+ employees)
2016

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A day in the life of a Assistant SEO Analyst in China

Assistant SEO Analyst at iProspect

How I looked for work

I sent CVs to companies of different industries. In the end my social network helped me.

How studying in the UK affected my job seeking

Very much, as a stepping-stone, for a Chinese student. But, in the end, employers pay one's ability in the interview and attitude in the work.

How I found out about the job

Personal contacts

The recruitment process

Just an interview from the manager. As the job is an entry level one, the process is not as complicated as many graduate schemes.

My career goals when I graduated

To be an integrated online marketer.

My career history

One year's working experience at the broker in the spot market. away from my career goal but interesting to see people and to learn financial and economic knowledge.
One month's working experience at the current job. I have been doing the best to enjoy it and I am enjoying it.

What has helped my career to progress

Many factors. My persistence and enthusiasm help from colleagues.

Courses taken since graduation

None

How my studies have helped my career

I learned logical thinking skills, fact-based research ideology, international vision and solid marketing knowledge during the study in UOY, which help further my career.

What surprised me about my career so far

I have just started.f. Probably editing this next year would be a good idea.

Where I hope to be in 5 years

In the next 3-5 years I aim to acquire professional and systematic SEO skills and curiously to learn some SEM, EC and social media skills.

My advice to students considering work

Get to know what skills you need to acquire for the job you like. Know what your goal is and be focused once the decision has been made.

My advice about working in my industry

You must love it to do it well.

What I do

My responsibility is to assist the analyst to design a proper SEO campaign after analysing client‘s website and other KPIs. Moreover, I need to assist the analyst explain the campaign to clients and reach an agreement. Also, I translate articles about SEO techniques from foreign websites into Chinese and upload them to the blog of the company. Anything I can do when the team needs me to.

Skills I use and how I developed them

Online research skills, digital marketing skills, presentation skills, SEO skills, communication skills, business negotiation skills, teamwork skills, time management skills.
In my opinion, the best way to develop them are keeping on practicing and to introspect afterwards.

What I like most

Learning knowledge, seeing new designs and solutions, finding the truth behind a phenomenon

What I like least

So far so good. I am enjoying. Just salary is not very decent compare to financial industry.

What surprised me most

I am in a energetic and helpful team.

Next steps...

If you like the look of Yu’s profile, the next steps are down to you! You can send Yu a message to find out more about their career journey. If you feel you would benefit from more in-depth conversations, ask Yu to be your mentor.

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