Andrew T.
About me
| Andrew T. | |
| Medieval Studies | |
| Medieval Studies | |
| Research Postgraduate | |
| Wentworth | |
| 2010 | |
| Canada |
My employment
| Online Category Manager, Non-Fiction | |
| Indigo Books and Music Inc | |
| Canada | |
| 2011 | |
| £42000 | |
| £56000 |
Like this profile?
Add this profile to your favourites so you can return to it later from your account.
A day in the life of a Online Category Manager, Non-Fiction in Canada
My advice to students considering work
Acquire transferrable skills, especially from humanities' research, and find creative ways to apply these to careers you want. The onus is on you to explain to prospective employers what your skills are and why they are appropriate. Everyone from authors to publishers wants to make book retailing work in a digital reading world. So, the industry isn't dying, but it is changing. Think about these changes and what companies need to weather them (creativity, flexibility, planning, execution, risk-taking) and develop skills that fulfill these needs. Read widely, and spend time working on a sales floor, developing customer-centred solutions to industry challenges.
My advice about working in my industry
Everyone from authors to publishers wants to make book retailing work in a digital reading world. So, the industry isn't dying, but it is changing. Think about these changes and what companies need to weather them (creativity, flexibility, planning, execution, risk-taking) and develop skills that fulfill these needs. Read widely, and spend time working on a sales floor, developing customer-centred solutions to industry challenges.
What I do
I'm a digital storyteller.
I tell Indigo's stories to the world through email campaigns, blogs, online merchandising, tweets, and anything else that happens in cyberspace. I plan our non-fiction online marketing strategy, driving sales and understanding customer behaviour.
While I'm online, I bring the world's stories back to Indigo, figuring out what's trending, what happened, what's next, and how all this tells us which books customers want to read - or should read. This means that I constantly work with our retail non-fiction team to work out what insights online gives us and what might work from the stores.
My best friends are our Social Media and Marketing teams, as well as fellow online citizens from our publisher partners.
What I like most
I like the creative opportunities in blogging and online marketing. Pairing these with our analytic tools allows me to research customer behaviour and propose future plans, much like my doctoral research into medieval society led historical conclusions in my thesis.
What I like least
In a fast-paced retail company, there is a tendency to reach for immediate solutions rather than gather additional information and propose long-term strategy. This daily churn can result repeated interruptions and duplicated work.
Next steps...
If you like the look of Andrew’s profile, the next steps are down to you! You can send Andrew a message to find out more about their career journey.