INTERNET RETAILERS CHANGE THEIR PRICES FAR MORE FREQUENTLY THAN TRADITIONAL STORES.
New findings from Dr Rupert Gatti and Dr Paul Kattuman (University of Cambridge) show that consumers can reap big benefits from shopping online as Internet retailers are more likely to cut their prices than increase them. Retailers are also benefiting from the ability to check prices across a range of online stores. While fierce competition amongst Internet retailers can lead to price wars, online comparisons can also tempt retailers to collude to raise prices.
For more information: www.york.ac.uk/res/e-society/projects/27.htm |
