Masterclass presentation: Storytelling with data: How to engage audience and drive meaningful actions

Event details

Data science is a complex and often dull subject. Communicating data to a technical and lay-person requires different strategies, and often, it is hard to gauge the level of detail that needs to be presented. Therefore, a well-structured narrative is important to convey the insights to the desired audience. However, weaving an interesting and engaging story based on numbers and graphs is not easy. Data storytelling is more than just creating the best-looking graphs, or the perfect excel sheet. It is about taking the insights from data, and transforming it into a series of plots, using the same tools and frameworks that makes a story engaging.

Dr Ivan Ling

Dr Ivan Ling is an avid science communicator and is involved in various research outreach programs within Malaysia and the UK. He received his BEng (Electrical and Electronic) from Swinburne University of Technology and PhD from University of Southampton and now an assistant professor at the University of Southampton Malaysia. Ivan has received awards for his communication work in the UK and Malaysia. He is also the recipient of the 2019 IET Global Challenge Award (Greenpeace Track).