Dr Ariadne Beatrice Kapetanaki
Senior Lecturer in Marketing

Research

Overview

Research

My research focuses on ethical and sustainable consumption; food policies that effectively prevent and tackle nutrition-related non-communicable diseases; social marketing initiatives for behaviour and social change in relation to healthy eating and alcohol consumption; upstream social marketing and critical marketing.

I have worked on research projects that investigate food policies, systems and consumption funded by the Economic and Social Research Council (ESRC), the British Academy of Management (BAM), Food Standards Agency (FSA) and Food Standards Scotland (FSS).

My recent projects focus on food consumption practices, household food waste and the circular economy, food insecurity and vulnerability, the school food environment and issues of governance and accountability within the food system. I also work on projects focusing on healthy advertising and social media impact on young people’s behaviours.

My ESRC/FSA funded project “Food Provision in Later Life” investigates older people's experiences of getting food in the UK.

As a fellow of the Lancet Commission on Obesity I am involved in research around the common drivers (and therefore common solutions) of obesity, undernutrition and climate change. Our work tackles the Global Syndemic of Obesity, Undernutrition, and Climate Change.

Supervision

I am interested in supervising research students on social and critical marketing projects and in particular in the area of food. I am interested in both quantitative (eg experimental research designs) and qualitative (eg ethnography) research projects and also in projects that use practice theory to explore food consumption.

Publications

Full publications list

View in Google Scholar

Teaching

Undergraduate

BSc Marketing

• Research and Analytics in Marketing
• Marketing in Context