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Advocacy, Communication and Social Mobilisation: Does it improve TB case detection rates?

Advocacy, Communication and Social Mobilisation (ACSM) is a WHO Stop TB strategy aimed at improving case detection and treatment adherence rates by combating stigma and discrimination, empowering people affected by TB, mobilising communities and advocating for political commitment and resources. Supported by Global Fund, ACSM was introduced in 57 districts between mid-2008 and September 2012 in Pakistan. We choose difference-in-differences (longitudinal analysis approach) to test the hypothesis that there was a significant change over time, in the case detection rates after introducing ACSM in the intervention districts. We compare ACSM districts to 82 ‘control’ districts in which ACSM was not implemented.