James Lomas joins expert panel at York Festival of Ideas The panel will discuss how reimagining the way we incentivise drug development could lead to innovation at a reasonable price.

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What is the York Festival of Ideas?

A collaboration between the University of York, York Theatre Royal, York Museums Trust, National Centre for Early Music, and the Joseph Rowntree Foundation resulted in the June 2011 debut of the York Festival of Ideas. Its goal, then as now, is to promote York as a creative and innovative city by providing local, regional, and out-of-town audiences with the best public events possible.

The festival reflects the University of York's dedication to serving as a university for the common good. Through the Festival, we highlight the significant role that education has played in the societal, cultural, and economic advancement of York and Yorkshire.

Reimagining Pharmaceutical Innovation

'We all want innovative new medicines at a price that makes them affordable for all. But that’s about as far as societal agreement goes. Life-saving and life-changing medicines come at a high price - some would argue too high, others not high enough.

But what if we reimagined pharmaceutical innovation? Can we envisage a world where, rather than pitching lives against profit, governments and patients can access new drugs at reasonable prices and pharmaceutical innovators get a fair return on their investment?

Join our expert panel for a fascinating discussion on how reimagining the way we incentivise drug development could lead to innovation at a reasonable price.'

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