Susumu Harada

Susumu Harada is Professor of Marketing at the School of Business Administration, Meiji University, Tokyo, Japan. His research interests international marketing strategy and global brand management in Japanese Multinational Corporations. He is primary interested in the changing role of its subsidiaries in global brand management. He is an author of Global Brand Management (Hakuto 2010, in Japanese) which won the best book prize from Japan Society for Distribution Science in 2010 and Academy of Multinational Enterprises in 2011.

Email address: harada@meiji.ac.jp

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