Hagen Wülferth

Dr Hagen Wülferth is a management consultant with McKinsey & Company, who focuses on globalisation and international management in China. He has advised multinationals on strategy, sales, marketing, organisation and alliances, especially on their entry and expansion strategies for China. He is also the author of the book Managerial Discretion and Performance in China: Towards Resolving the Discretion Puzzle for Chinese Companies and Multinationals.

Dr Wülferth studied economics at the University of Oxford and management at the Saïd Business School on an Open Scholarship. Moreover, he has researched at the Institute of East Asian Studies (IN-EAST) in Germany. A fluent speaker of Mandarin Chinese, his primary research interests cover strategic management and key success factors of foreign multinationals and Chinese firms in China.