Researching Consumers in East and West - Opportunities and Challenges

Talk
This event has now finished.
  • Date and time: Tuesday 15 October 2019, 2.30pm to 4pm
  • Location: LMB/002A, Law and Sociology Building, Campus East, University of York (Map)
  • Audience: Open to staff, students (taught postgraduates, postgraduate researchers)
  • Booking:

Event details

In this talk, Prof. Ford will share his vast experience conducting consumer research with Eastern and Western consumers and discuss similarities and differences between the two.

Professor John Ford, Old Dominion University

John B. Ford, Ph.D. (https://www.odu.edu/directory/people/j/jbford), is Eminent Scholar and Professor of Marketing and International Business and Director, Ph.D. Program in Business Administration, at Old Dominion University, USA. He is also Academic Executive Editor (North America) and the Journal of Advertising Research, and Distinguished Fellow of the Academy of Marketing Science.

Contact us

sbs-research@york.ac.uk
+44 (0)1904 32 1231
@UoYSBS_Research