CEGBI Events Before 2019

CEGBI Events which took place before 2019

2017-18

Inward Foreign Direct Investment & Intellectual Property Strategy for Multinational Enterprises - the case of Vietnam in Historical Perspective

WEDNESDAY 20 JUNE 2018
Amy Linh Thuy Nguyen, The York Management School

Trademarks and Vietnamese economic development

Consumer Confidence in Food: Interpretations from West Yorkshire: A Study of Big Data, Food Safety and Food Fraud

WEDNESDAY 28 MARCH 2018
Susan Moore, The York Management School

Can we trust the food we eat?


The Changing Landscape of Promotion in Marketing

WEDNESDAY 14 MARCH 2018
Dr Snehasish Banerjee, The York Management School

Exploiting consumer reviews for marketing


Regulation and the Evolution of the Madeira and Port Wine Industries until the 1970s

WEDNESDAY 31 JANUARY 2018
Professor Benedita Camara, Universidade da Madeira

Politics, regulation and the Madeira and Port wine industries


“I smugly replied, yes, I know it, I own a small part of it”: Exploring consumer co-operative pub membership

WEDNESDAY 24 JANUARY 2018
Professor Victoria Wells, The York Management School

How straightforward is it to run a community co-operative pub?


Embedding, Disembedding and Re-embedding Manchester City

WEDNESDAY 22 NOVEMBER 2017
Dr Steve Millington, Manchester Metropolitan University

Building the Manchester City FC brand


Risk and risk aversion: Insurance, reinsurance, and FDI - CEGBI Guest Lecture

MONDAY 6 NOVEMBER 2017
Niels Viggo Haueter, Head of Swiss Re's Corporate History Unit

Why do insurance companies get involved in risky countries?


Risks of turbulent environments: Multilatinas moving forward during Latin America’s liberalization reforms and aftermath

MONDAY 30 OCTOBER 2017
Beatriz Rodriguez-Satizabal, Queen Mary University of London

Responding to risk in a turbulent business environment


How corporations make decision about sustainability in their supply chains? Exploring the case of the agri-food industry

WEDNESDAY 25 OCTOBER 2017
Professor Ximena Rueda Fajardo, Universidad de los Andes

Green supply chains in the agri-food industry


Organization Design of a Creative Professional Company in Japan - a Case Study of a Visual Communication Business Company

WEDNESDAY 11 OCTOBER 2017
Professor Nobuhiko Yamanaka, Rikkyo University, Japan

How do you organise for creativity in the creative industries?


The Synthetics Revolution

WEDNESDAY 4 OCTOBER 2017
Professor Regina Blaszczyk, University of Leeds

Marketing synthetic fibres in the fashion industry


“Since when”? Brand Heritage’s Signaling Effects

WEDNESDAY 27 SEPTEMBER 2017
Dr Fabien Pecot, The York Management School

How brand heritage affects our perceptions


Optimal Selling Prices for Small Sized Poultry Farmers

WEDNESDAY 13 SEPTEMBER 2017
Professor Hidefumi Kawakatsu, Onomichi City University, Japan

How chicken farmers can get the best price for their produce

2016-17

Comparing Innovation Capability Through Islamic Dress: A Tale of Two Cities

WEDNESDAY 21 JUNE 2017
Dr Stephanie Slater, Cardiff University

Stereotyping and consumer behaviour


CEGBI Workshop: Interdisciplinary Approaches to the Study of Brands in Business

TUESDAY 20 JUNE 2017

Our latest interdisiciplinary research on the use of brands


Evaluation of a country branding project – Colombia es pasión

THURSDAY 25 MAY 2017
Dr Vivian Strehlau, Escola Superior de Propaganda e Marketing (ESPM), São Paulo

Has branding improved the image of Columbia?


Do you dare to move? Looking at the impact of relocation policy on the employees’ motivation in an Indonesian government organisation

WEDNESDAY 17 MAY 2017
Telviani Savitri, University of York

How does relocation affect employees?


Building strong global competitiveness by Emerging MNEs: From CSAs and FSAs perspectives

WEDNESDAY 5 APRIL 2017
Chie Iguchi, Keio University, Japan

How linking orgnaisations can help new mulitnational enterprises


Male and Female Role Portrayals in Advertising: Is Anyone Satisfied? A Review of Twenty-Five Years of Research

MONDAY 6 MARCH 2017
Professor John Ford, Old Dominion University, USA

How male and female roles are portrayed in advertising across borders


The Social Ontology of the Firm

TUESDAY 14 FEBRUARY 2017
Professor Ken Lipartito, Florida International University, USA

Social patterns, practices and events underlying companies


Marketing Tourism during Political Instability: The Case of Egypt

WEDNESDAY 18 JANUARY 2017
Doaa Shohaieb, The York Management School

Marketing strategies in times of crisis


Hedge Funds and Hedging Strategies: Multidimensional Analysis and Evaluation

THURSDAY 1 DECEMBER 2016
Dimitrios Stafylas, The York Management School

How US hedge funds play the stock markets


Still myopic? Examining the current state of marketing to older adults in the UK

WEDNESDAY 9 NOVEMBER 2016
Dr Lynn Sudbury-Riley, University of Liverpool

How can companies target the senior market?


Customized products for everyone? The role of culture in personalized brand experience

TUESDAY 8 NOVEMBER 2016
Ann Kristin Rhode, ESCP Europe and University Paris 1 Panthéon-Sorbonne

Cultural differences and brand personalisation


The risks and rewards of trading oil: the commodification of a strategic industry

MONDAY 31 OCTOBER 2016
Dr Marten Boon, NTNU, Norway

Risks and the oil business since the 1970s


The importance of country-of-Origin Image (COI) as a resource to the brand strategy of enterprises in the internationalization process

WEDNESDAY 26 OCTOBER 2016
Dr Mariana Suter, The York Management School

Using country of origin as a branding strategy


Getting to Great Creativity and Going Global

TUESDAY 18 OCTOBER 2016
Justin Kent, Partner at "Out of the Box"

Glocalization and creativity in British advertising


Branding, Speech and Perception

WEDNESDAY 12 OCTOBER 2016
Dr Andrew Euan MacFarlane, University of York

How the effect of voices can be applied to advertising and marketing


How Successfully Can Large Scale Public Service Providers Innovate? Case Studies from The London Passenger Transport Board

WEDNESDAY 5 OCTOBER 2016
James Fowler, The York Management School

Can technological innovation be matched by institutional innovation?


Global brands at Nestle and the evolution of business

THURSDAY 29 SEPTEMBER 2016
Lisa May, Director of Marketing for Nestle confectionery

Insights on global branding from one of the leading exporters in the UK and Ireland's food industries.


Branding Heritage Workshop

FRIDAY 16 SEPTEMBER 2016

How businesses use 'heritage' to improve consumer confidence and loyalty

2015-16

Joint CEGBI-Corruption Network Cluster PhD Workshop

FRIDAY 15 JULY 2016PM

PhD workshop jointly organised by CEGBI and the Corruption Network cluster


Unintended consequences: organisational change and managerial capability

WEDNESDAY 15 JUNE 2016 
Nicola Forsdike, The York Management School

How industry structure impacts on managers' ability to acquire the knowledge to use resources most effectively


Trade, Marks, and the Medici

THURSDAY 9 JUNE 2016
Dr Bob Fredona, Harvard University

The Medici and the beginnings of global branding


CEGBI Cross-Cultural Consumer Behaviour and Globalisation Workshop

WEDNESDAY 8 JUNE 2016
Professor Nina Reynolds, University of Wollongong
Professor Jaywant Singh, Kingston University

How do different consumers respond in a globalised world?


Publishing in an ABS 3 journal: An Associate Editor's perspective

WEDNESDAY 18 MAY 2016
Dr Fernando Fastoso, The University of York

The editorial review process as seen by an insider


Wellness, Emotional and Organization Affect on Male Spa Goers' Experience: Focusing  on the Local, International and Global Context

WEDNESDAY 4 MAY 2016
Nurul Hayati Abdullah, University of York

Examining the growing market for male spa goers


Advertising to Children: Implications for Policy and Research on Advertising Ethics

WEDNESDAY 20 APRIL 2016
Dr Iain Davies, University of Bath

How do we protect our children from harmful advertising?


‘Walking a tightrope’ – Business and the System of Taxation in Greece, 1955-1989

WEDNESDAY 20 APRIL 2016
Zoe Pittaki, University of Glasgow

Taxation and business in the Greek economy


CEGBI Master Class: Challenges in Global Product Management

MONDAY 18 APRIL 2016 
Simon Gilson-Fox, Director Global Product Management, American Express

How established global brands continue to be successful


Global Brand Protection and the Marketing of Imitations in China

WEDNESDAY 13 APRIL 2016
Han Jing, University of York 

How global brands protect themselves against cheap imitations


How to drive digital marketing success with Dr Dave Chaffey

WEDNESDAY 9 MARCH 2016
Dr Dave Chaffey

Top tips for designing and driving digital success


Matches as Merchants of Culture: The Dynamics of the Japanese Match Industry, 1870-1930

WEDNESDAY 9 MARCH 2016
Professor Teresa da Silva Lopes, The University of York and Dr Shin Tomita, Tezukayama University

The journey of the Japanese samurai from warriors to entrepreneurs


CEGBI Master Class Guest Lecture: Plusnet - A challenger brand in a highly competitive market

THURSDAY 3 MARCH 2016
Sarah Pepworth, Head of Marketing, Plusnet 

Establishing a challenger brand in a competitive market


A multi-organizational cross-sectoral collaboration: empirical evidence from an ‘Empty Homes’ project

WEDNESDAY 24 FEBRUARY 2016
Dr Alex Gillett, The York Management School

The practical aspects of collaboration in a multi-organisation project


CEGBI Workshop - Global Chains, Retail Revolutions, and Consumer Societies

FRIDAY 5 FEBRUARY 2016

Shane Hamilton, University of York, Vicki Howard, Hartwick College, Peter Scott and James Walker, The University of Reading

Leading scholars examine some of the factors which drove key developments in retailing.


Towards a service-dominant view in social marketing

WEDNESDAY 2 DECEMBER 2015
Dr Nadina Luca, The York Management School

Applying service-dominant logic (SDL) to social marketing


CEGBI Guest Lecture: 'Guanxi-Type Relationships and Business: Undisputable Advantages with Dark Side'

TUESDAY 1 DECEMBER 2015
Dr Ahmed S. Shaalan (Hull University Business School)

The good side of Chinese 'guanxi', and the bad ...


Taking the fiction out of science fiction: An artificial intelligence consumer perspective

WEDNESDAY 4 NOVEMBER 2015
Dr Hector Gonzalez Jimenez, The University of York

What happens when humanoid robots with Artificial Intelligence become brand aware


CEGBI Masterclass Guest Lecture: '360 degree Customer-Relationship-Management 

MONDAY 26 OCTOBER 2015
Jessie Tung (Global CRM Manager, Lego)

CEGBI Masterclass Guest Lecture by Jessie Tung, the Global CRM Manager of Lego


How global brand extensions into “distant” product categories can be made to work – and why

WEDNESDAY 14 OCTOBER 2015
Dr Fernando Fastoso, University of York

Can an established global brand successfully launch a completely different type of product?


In the Market for Integrity

WEDNESDAY 7 OCTOBER 2015
Dr Kyoko Fukukawa, Senior Lecturer in Marketing, Bradford University

Social responsibility in the marketplace


CEGBI Masterclass Guest Lecture - Luxury Marketing Trends in Asia

THURSDAY 8 OCTOBER 2015
Professor Eunju Ko, Professor of Fashion Marketing, Yonsei University, Korea 

Why the Asian luxury market matters

2014-15

CEGBI/CSWL Summer Conference 2015

THURSDAY 18 JUNE 2015


Responsible and Sustainable Business: best practice and the future

THURSDAY 23 APRIL 2015

Lord Rose gives his insights on best business practice for the future


Working through Rhetoric in Management and Marketing:Provocations, Conversations & Theory Development

TUESDAY 21 APRIL 2015
Professor Roy Suddaby, University of Victoria

Join us for a day packed full of provocative conversations, engaging presentations and paper development focused around rhetoric.


Integration Challenges of the EU Rail Industry in the Formation of a Single European Rail Area

TUESDAY 24 MARCH 2015
Tomaz Schara, IEDC - Bled School of Management

The challenges of EU rail industry integration seen from the inside.


CEGBI PhD Seminar: Understanding and Measuring Consumers' Self-Nature Connection

WEDNESDAY 11 MARCH 2015
Christian Martin, University of Lausanne 

Environmental identity and consumer segmentation.


CEGBI Seminar - ‘Neo-demographics: innovation in consumer segmentation & prediction’

WEDNESDAY 4 MARCH 2015

The seminar will explore emerging methods in the analysis of consumer transaction data and the implications for marketing practice and service provision. Andrew Smith is Chair in Consumer Behaviour and Associate Dean for Research at Nottingham University Business School.


CEGBI Masterclass Guest Lecture - "Culture's Influence on Brand Advertising"

THURSDAY 26 FEBRUARY 2015 

In this lecture, Prof. Charles R. Taylor, a world renowned expert in branding and advertising, will discuss how precisely culture affects advertising strategies, perceptions of advertisements by consumers, and the perennial question of how, in response to cultural factors, advertisers should deal with standardisation vs. localisation decisions.


IBSM/CEGBI Research Seminar - Cushioning the Blow: Strategies Used by the Liverpool Timber Merchants to Adjust to the Shift to Free Trade

TUESDAY 24 FEBRUARY 2015
Dr Andrew Smith, University of Liverpool 

In the 1850s and 1860s, Liverpool's timber merchants faced a number of strategic threats. Andrew Smith's paper examines the multifaceted strategy that Liverpool's timber importing community developed in response to these challenges.


CEGBI Guest Lecture - Property, control and room for manoeuvre: Royal Dutch Shell and Nazi Germany, 1933-1945

TUESDAY 25 NOVEMBER 2014 

Marten Boon is a lecturer at the Erasmus School for History, Culture and Communication at the Erasmus University Rotterdam, teaching international relations and global history at undergraduate and graduate level.


CEGBI Guest Lecture - Global Marketing at Nestlé

TUESDAY 18 NOVEMBER 2014
Lisa May, Director of Marketing for Nestlé Confectionery

Insights on global marketing from one of the leading exporters in the UK and Ireland's food industries.


CEGBI Guest Lecture (in the Masterclass Series)- Uses of History in the Entrepreneurial Process

THURSDAY 6 NOVEMBER 2014 

Dan Wadhwani is Associate Professor of Entrepreneurship at University of the Pacific (California) and a Visiting Professor at Copenhagen Business School. His research uses historical approaches to examine entrepreneurship, organizations, and industries.


CEGBI Guest Lecture - From Finance Capitalism to Financialization: A Cultural and Narrative Perspective on 150 Years of Financial History

THURSDAY 2 OCTOBER 2014 

Per H. Hansen is Professor at the Centre for Business History, Copenhagen Business School. His research and teaching interests include financial history, organizational culture and change, cultural branding, modern design. He has published several books and articles in Danish and English.

2013-14

CEGBI/CSWL/WRCEO Summer Conference 2014

MONDAY 30 JUNE 2014

Keynote speaker: Professor Walter Friedman, Harvard University

Monday 30 June to Tuesday 1 July


You and I like different brands because we are different! The impact of an independent/interdependent self-construal and cosmopolitan/local orientation on the effect of the four self-congruity types on brand attitude

 WEDNESDAY 23 APRIL 2014 

A CEGBI PhD seminar given by Héctor González Jiménez from Bradford University School of Management


Building Up Resilience in Supply Chains Workshop

THURSDAY 6 MARCH 2014
Professor Bob Doherty and Dr Corrado Topi, University of York; Dr Anne Tallontire, Professor William Young, Professor Chee Wong, University of Leeds; Professor David Oglethorpe, Dr Severine Saintier, Dr Zoe Ollerenshaw, University of Sheffield

White Rose / CEGBI Workshop, King’s Manor, 6 March 2014


Frontiers in International Business Theory - A Personal View

TUESDAY 4 MARCH 2014 4.00PM

by Professor Mark Casson, University of Reading


Nissan, Ghosn's Revolution and the Japanese Automotive Industry

TUESDAY 25 FEBRUARY 2014 

by Mr Takeshi Isayama, former Vice-Chairman, Nissan Motor Company, Japan


Family firms in Southeast Asia

WEDNESDAY 5 FEBRUARY 2014 

By Åsa Malmström Rognes, Uppsala University


Advertising under austerity 1947-51: Another Case of Institutional Failure in the British Economic Past?

TUESDAY 3 DECEMBER 2013 

By Dr David Clayton, Senior Lecturer in Economic History, Department of History, The University of York


The Invention of Group Dynamics: What Kurt Lewin said in 1946 and why it matters now.

FRIDAY 22 NOVEMBER 2013 2.00PM

By Professor Bill Cooke, Lancaster University Management School


CEGBI PhD Seminar - Supply Chain Management: Public Sector Information Systems Implementation: an 'inward-out' approach

WEDNESDAY 13 NOVEMBER 2013

Ehimen A. Ejadame, University of Sheffield

Supply chain management challenges in a public sector organisation


Revealing Unsophistication: The Use of Theory in International Advertising Resarch 2002-2012

WEDNESDAY 6 NOVEMBER 2013 

By Dr Fernando Fastoso, Senior Lecturer in Marketing, The York Mangagement School


Networks and Clusters in the Formation of the Cleveland Iron Industry, 1840-80

WEDNESDAY 23 OCTOBER 2013 

By Dr Stephen James, Teesside University Business School

2012-13

CEGBI/CSWL Summer Conference 13-14 June 2013

THURSDAY 13 JUNE 2013 

Summer Conference organised by Professor Teresa da Silva Lopes, Centre for Evolution of Global Business and Institutions and Professor Stephen Linstead, Centre for the Study of Working Lives, The York Management School, University of York


Whose Business is Heritage?

FRIDAY 26 APRIL 2013 

A Workshop Organised by Professor Teresa da Silva Lopes, The York Management School, and The Department of Archaeology, University of York


The Devil Within: Ogden's Role in the Anglo-American Tobacco War of 1901-02

WEDNESDAY 13 MARCH 2013 

By Professor Howard Cox, Director of Research, Worcester Business School, University of Worcester


The Coming Collapse of Tory England and the Rebirth of the British Economy

THURSDAY 7 FEBRUARY 2013

By Will Hutton, Principal Hereford College, Oxford University and Professor Birgitte Andersen, Director Big Innovation Centre


The limits to entrepreneurship? Translating the organic groceries to new markets

THURSDAY 13 DECEMBER 2012 

By Professor Simon Mowatt, Auckland University of Technology


Crumbling Dream: Japan's Nuclear Quest 1954-2011

WEDNESDAY 28 NOVEMBER 2012 

By Steve Tolliday, Professor of Economic and Social History, University of Leeds


Where now for Fair Trade?

WEDNESDAY 24 OCTOBER 2012 

By Professor Bob Doherty, Professor of Marketing, The York Management School, University of York

2011-12

Overcoming liabilities of foreignness and outsidership: evidence from the motion picture industry, 1921-1951

TUESDAY 19 JUNE 2012 

By Peter Miskell, University of Reading


Company law, dividend restraint and the British variety of capitalism 1945-c.1973

WEDNESDAY 29 FEBRUARY 2012 

by Professor Neil Rollings, University of Glasgow


Local Government Procurement in England – A Relationship Marketing Perspective

WEDNESDAY 15 FEBRUARY 2012 

by Alex Gillett, Teaching Fellow in Marketing at The York Management School


Historical changes in the determinants of competence creation in multinational corporations' subunits

FRIDAY 3 FEBRUARY 2012 3.15PM

by Professor John Cantwell, Rutgers University


'How companies respond to globalisation: lessons from the man-made fibres industry'

 THURSDAY 20 OCTOBER 2011 

by Sir Geoffrey Owen

2010-11

'Fairtrade, Governance and History' Workshop

 FRIDAY 8 JULY 2011


CEGBI Guest Lecture: 'Fifty Years of International Business Theory'

WEDNESDAY 2 FEBRUARY 2011 

by Professor Alan M. Rugman, Henley Business School, University of Reading