Xiaowen Peng
Research
Research topic: Crisis management based on social media analytics
Research interests: Crisis management; social media analytics; big data analytics; text mining; customer social media behaviours; social-media driven decision-making
Supervisors: Dr Mike Tse and Dr Fernando Fastoso
Profile
My PhD research started in October 2017 at the School for Business and Society. I graduated from School of Economics and Management at Nanjing Tech University before I completed my Masters degree in Global Marketing at the School for Business and Society. My PhD supervisors are Dr Mike Tse and Dr Fernando Fastoso from the People, Organisations and Marketing group. My current research topic is crisis management based on social media analytics.
School for Business and Society
University of York
Heslington
York
YO10 5DD
United Kingdom