Emma Johnson

Profile

Thesis supervisors

• Dr Nadina Luca
• Dr Ariadne Kapetanaki

Thesis Title

Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the cosmetic industry

Biography

Biography

I am a full-time lecturer at York St John University, where I teach undergraduate to postgraduate level, specialising in marketing. My other roles within York Business School include Learning and Teaching Lead, programme lead for UG marketing programmes and a member of the schools ethics committee and SQP.

I am also a Senior Fellow of HEA.

In my free time I enjoy baking, walking my dog and decorating my home.

Research

Research Topic

There remains scope to understand consumer emotions, when this issue of cruelty-free is raised.

Research interests

• Consumer Behaviour
• Perception
• Branding
• Ethical Consumerism

Publications

Publications

PhD Thesis

October 2020 – Ongoing: Is ethical consumerism an oxymoron? Examining emotions towards cruelty free products in the cosmetic industry.

Masters Thesis

Johnson, E. (2018) ‘An Investigation into Rebranding Challenges Faced By Organisations: The Case of Oxfam’s 2018 Scandal’, Master’s Thesis, York St John University.

Journal Article

Ren, C., Moisieiev, D., Rodrigo, P. and Johnson, E. (2024) 'Hot and cold: How do consumers hate and forgive offending charity brands?', Journal of Philanthropy and Marketing, 29(3), e1875.

Conference Presentations

Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. Critical Research PGR Conference. York St John University, 25 July 2023.

Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. PhD Annual Conference, School of Business and Society, University of York, 31 May 2023.

Johnson, E. (2018) An Investigation into Rebranding Challenges Faced by Organisation’s: The Case of Oxfam’s 2018 Scandal. York Business School Conference, York St John University, 14 September 2018.

Poster Presentations

Johnson, E. (2024) Lifting the Lid on Cruelty-Free Cosmetics: Analysing the Emotions behind Ethical Consumerism. Postgraduate Research School Conference 2024, York St John University, 9 October 2024.

Johnson, E. (2024) Uncovering the Truth Behind Ethical Consumerism in the Cruelty-Free Cosmetics Industry. York Business School PGR Event, York St John University, 24 April 2024.

Johnson, E. (2023) Is ethical consumerism an oxymoron? Examining emotions towards cruelty-free products in the beauty industry. York Business School PGR Flagships Event, York St John University, 31 May 2023.

Johnson, E. (2023) Decoding the Dilemma: Ethical Consumerism in the Beauty Industry – Are Cruelty-Free Products a Contradiction? Eat. Sleep. Research. Repeat. Conference, York St John University, 14 November 2023.

Research Funding

York St John University, Student as Researchers (2020 to 2021) - Young and old, hot and cold: How do consumers hate and forgive offending charity brands? - £500.