Dr Nicola Forsdike
Lecturer in Management
Profile
Biography
Nicola joined the School for Business and Society in October 2012 in order to complete a PhD in Management on a part-time basis. Since then she has combined teaching at the School, studying and running her own consultancy business, completing her PhD thesis in 2018.
Her professional background lies in marketing and strategy and encompasses both business to consumer (b2c) and business to business (b2b) environments. Over a career spanning 30 years she has worked extensively in both the public and private sectors and has developed business and marketing strategies and plans across five continents.
Nicola’s PhD research focused on managerial learning and knowledge creation and illustrates how changes in organisational structure can lead to unanticipated, unintended and unwelcome changes in a firm’s managerial knowledge base.
Research
Overview
Nicola’s research interests lie in how managers learn and how the knowledge required to develop new products within industries is created. Her PhD research focused on the rail industry in Britain 1963-2016, a period which encompassed a number of major structural changes including, but not limited to, the privatisation of the industry during the 1990s.
From her professional background, she also has an interest in research associated with marketing, for example, the impact of the use of heritage in brands.
In terms of methodology, her PhD work brings together approaches from both organisational studies and business history, a perspective she is working to develop further.
School for Business and Society
University of York
Church Lane Building
York Science Park
Heslington
York YO10 5ZF
Email: nicola.forsdike@york.ac.uk
Room: CL/A/108
Subject Group
Feedback & Support hours
Monday 14.30 - 15.30 (please email for an appointment)