Dr Madeline Powell
Senior Lecturer in Marketing

Profile

Biography

Madeline was appointed to the School for Business and Society as lecturer of Marketing in September 2019. Prior to this, Madeline worked as a Lecturer of Marketing at the University of Sheffield. In 2011, she was awarded a Graduate Training Assistant studentship to do her PhD at the University of York, exploring the financial sustainability of social enterprises delivering public services and their use of marketing. The work from her PhD has been published and was awarded the best paper published in Public Management Review in 2019.

Madeline also has a 2:1 BA (Hons) in Business Management from the University of York and has completed an MRes in Social Policy at the University of York which she was awarded with distinction. Her Masters dissertation was subsequently published and was awarded a Highly Commended Paper certificate from the Emerald Literati Network Awards. Madeline successfully completed The Certificate in Learning and Teaching in 2018 and is now a Fellow of the Higher Education Academy.

Madeline is on the editorial board for Public Management Review, is an associate editor for the Social Enterprise Journal and is also an at-large board member for the International Research Society for Public Management. Madeline has also guest edited a special issue on "social enterprise, the third sector and public service delivery" for Public Management Review.

Research

Overview

Madeline’s research draws across three disciplines: social enterprises and public service delivery, relationship and services marketing, and public management theory. 

Madeline’s broad research interests include:

• Marketing in social enterprises
• Hybrid organising
• Financial and social sustainability of social enterprises delivering public services
• Understanding and communicating social value
• Multiple stakeholder management in social enterprises delivering public services
• Public service logic and value co-creation

Publications

Full publications list

View in PURE

View in Google Scholar

Teaching

Undergraduate

• Marketing Essentials

Postgraduate

• Essentials of Marketing and Ethics in Global Business
• Marketing and Society