Kristian Ove R Myrseth
Professor of Management

Profile

Biography

Kristian was appointed in August 2019 to the School for Business and Society as Professor of Management. Prior to this, Kristian held appointments at Trinity College Dublin, the University of St Andrews, and ESMT Berlin.

He graduated from the University of Chicago Booth School of Business in 2009, with a PhD in Managerial and Organizational Behaviour, following an AB in Economics from Harvard University in 2004.

His research focuses on behavioural decision making and judgement, spanning social-cognitive psychology, consumer behaviour, and behavioural economics. Topics include self-control, cognitive foundations of pro-social behaviour, perceptions of risk and uncertainty, and consumer finance. His research draws on a range of empirical methods, including surveys, laboratory experiments, and field studies.

Kristian’s work is published in a wide range of outlets - interdisciplinary, general, and specialist. This includes PNAS, Psychological Science, The Journal of Finance, Journal of Experimental Social Psychology, and Experimental Economics.

He is an Associate Editor at the Journal of Economic Psychology.

Career

Departmental roles

Director of Postgraduate Research

University roles

Research

Overview

• Psychology of decision making and judgement
• Risk perception
• Self-control
• Cognitive foundations of cooperation
• Consumer finance

Projects

Research group(s)

Grants

Collaborators

Available PhD research projects

Supervision

Publications

Full publications list

Please see full publications list here: PURE

Please also see:

Google Scholar

ORCID

Teaching

Undergraduate

• Consumer Behaviour

Postgraduate

• Dissertation for Global Marketing
• Research Methods