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Subject Group
People, Operations and Marketing
Director of Interdisciplinary Research
Ko, G., Roberts, D. L., Perks, H, and Candi, M (2021) Effectuation logic: Can it be enhanced by Customer Co-creation in the early stage of the innovation process? British Journal of Management, http://doi.org/
Roberts, D. L., Palmer, R., and Hughes, M. (2021) Innovating the product innovation process to enable co-creation, R&D Management, Online Open. AID: RAD
Avram, G., Ciolfi, L., Spedale,S, University of Nottingham., Roberts, D. L and Petrelli. D. (2019) Co-Design Goes Large. Interactions ACM. org. 59-63
Beltagui, A., Schmidt, T., Candi, M., and Roberts, D. L. (2019) Overcoming the monetization challenge in fremium online games, Industrial Management and Data Systems, 119, 1339-1356
Candi, M., Roberts, D. L., Marion, T. & Barczak, G., (2018) Social Strategy to Gain Knowledge for Innovation, British Journal of Management
Roberts, D. L. & Darler, W., (2017) Consumer co-creation: An opportunity to humanise the new product development process, International Journal of Market Research
Roberts, D. L., Candi, M. & Hughes, M., (2017) Leveraging social network sites for new product launch, Industrial Management and Data Systems
Roberts, D. L., Piller, F. T. & Lüttgens, D., (2016) Mapping the Impact of Social Media for Innovation: The Role of Social Media in Explaining Innovation Performance in the PDMA Comparative Performance Assessment Study, Journal of Product Innovation Management
Roberts, D. L. & Piller, F. T., (2016) Finding the right role for social media in innovation, MIT Sloan Management Review
Reid, S. E., Roberts, D. L. & Moore, K., (2015) Technology vision for radical innovation and its impact on early success Journal of Product Innovation Management
Roberts, D. L. & Candi, M., (2014) Leveraging social network sites in new product development: Opportunity or hype? Journal of Product Innovation Management
Roberts, D. L., Hughes, M. & Kertbo, K., (2014) Exploring consumers' motivations to engage in innovation through co-creation activities European Journal of Marketing
Perks, H. & Roberts, D. L. (2013) A review of longitudinal research in the product innovation field, with discussion of utility and conduct of sequence analysis, Journal of Product Innovation Management
Roberts, D. L. & Palmer, R., (2012) Developing a visceral market learning capability for new product development, International Journal of Market Research
Reid, S. E. & Roberts, D. L. (2011) Technology Vision: A scale development, R and D Management
Roberts, D. L. & Adams, R. (2010) Agenda development for marketing research: The user's voice, International Journal of Market Research
Rickard, S. & Roberts, D. L., (2008) UK farming post reform: The key marketing challenges, Journal of International Food and Agribusiness Marketing
School for Business and Society
University of York
Church Lane Building
York Science Park
Heslington
York YO10 5ZF
Tel: +44 (0) 1904 325150
Email: deborah.roberts@york.ac.uk
Room: CL/A/116D
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