Dr Anjan Pal
Lecturer in Marketing

Profile

Biography

Dr Anjan Pal joined the School for Business and Society as a lecturer in marketing in December 2021. He holds a PhD degree in Information Studies from Nanyang Technological University, Singapore. His PhD focused on online consumer behaviour in the face of brand-related fake news as well as their rebuttals. He has a Masters degree in Computer Technology from Jadavpur University, India.

Dr Pal’s research expertise lies in the field of digital marketing and online consumer behaviour. His works have appeared in journals such as Information Technology & People, Internet Research, and International Journal of Hospitality Management, as well as conferences such as International Conference on Ubiquitous Information Management & Communication, and Pacific Asia Conference on Information Systems.

Dr. Pal has been serving as an Associate Editor for the journals Electronic Commerce Research and Global Business Review. He also serves on the committee for conferences such as Association for Information Science & Technology, and International Conference on E-Business and Internet.

Dr Pal also reviews for journals such as Decision Support Systems, Journal of Business Research, Journal of Consumer Behaviour, and Tourism Management. He was recognised for his ‘Outstanding Contribution in Reviewing’ (2018) by the journal Information & Management and received the ‘Best Reviewer Award’ (2023) at the Association for Information Science and Technology conference. Moreover, Dr Pal has been recognised as an ‘Excellent Reviewer’ in Publons.

In recognition of his efforts in teaching, Dr Pal was nominated for the University of York ‘Teacher of the Year’ (2024) Award.

Subject Group

People, Operations and Marketing

Research

Overview

Dr Pal’s research expertise lies in the field of digital marketing and online consumer behaviour. His publications focus on topics such as netizens’ responses to disparaging brand-related fake news, consumer behaviour in the face of online rumour rebuttals, strategies to develop effective rebuttals for brand communications, and the impact of attention-grabbing clickbait headlines. He has a pipeline of research focusing on people’s perceptions of online ads, online shopping behaviours, and human-AI interaction.

Dr Pal’s works have appeared in journals such as Information Technology & People, Internet Research, and International Journal of Hospitality Management, as well as conferences such as Academy of Marketing Science, International Conference on Ubiquitous Information Management and Communication, and Pacific Asia Conference on Information Systems. He also reviews for journals such as Decision Support Systems, Information & Management, International Journal of Consumer Studies, and Internet Research. Moreover, Dr Pal review articles for conferences such as Academy of Management (AOM), Association for Information Science & Technology (ASIS&T), and European Conference on Information Systems (ECIS).

Dr Pal is interested to supervise projects focusing on enhancing technology-mediated user experiences, framing online marketing communications, understanding user-brand interactions, preserving brand’s reputation from fake news, exploring peer-to-peer marketplaces, and investigating consumer journey as well as decision-making processes. 

Publications

Selected publications

Selected Journal Articles

Majid, G. M., Tussyadiah, I., Kim, Y. R., & Pal, A. (2023). Intelligent automation for sustainable tourism: A systematic review. Journal of Sustainable Tourism. https://doi.org/10.1080/09669582.2023.2246681

Chua, A. Y., Pal, A., & Banerjee, S. (2023). AI-enabled investment advice: Will users buy it? Computers in Human Behavior, 138, 107481. https://doi.org/10.1016/j.chb.2022.107481

Banerjee, S., & Pal, A. (2022). I hate ads but not the advertised brands: A qualitative study on Internet users’ lived experiences with YouTube ads. Internet Research, (ahead-of-print). https://doi.org/10.1108/INTR-06-2021-0377

Banerjee, S., Lens, M., & Pal, A. (2022). Put on your sunglasses and smile: The secret of Airbnb hosts’ profile photos? International Journal of Hospitality Management, 103, 103219. https://doi.org/10.1016/j.ijhm.2022.103219

Pal, A., Chua, A. Y., & Banerjee, S. (2022). Exploring the dynamics of justification in the wake of a rumour outbreak on social media. International Journal of Knowledge Management, 18(1), 1-15. http://doi.org/10.4018/IJKM.291100

Pal, A., & Banerjee, S. (2021). Internet users beware, you follow online health rumours (more than counter-rumours) irrespective of risk propensity and prior endorsement. Information Technology & People, 34(7), 1721-1739 https://doi.org/10.1108/ITP-02-2019-0097

Chua, A.Y.K., Pal, A., & Banerjee, S. (2021). “This Will Blow Your Mind”: Examining the urge to click clickbaits. Aslib Journal of Information Management, 73(2), 288-303. https://doi.org/10.1108/AJIM-07-2020-0214

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2020). How do users respond to online rumour rebuttals? Computers in Human Behaviour. https://doi.org/10.1016/j.chb.2019.106243 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2019). Debunking rumours on social media: The use of denials. Computers in Human Behaviour, 96, 110-122. https://doi.org/10.1016/j.chb.2019.02.022

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2017). Does KFC sell rat? Analysis of tweets in the wake of a rumour outbreak. Aslib Journal of Information Management, 69(6), 660-673. https://doi.org/10.1108/AJIM-01-2017-0026

Selected Conference Proceedings

Banerjee, S., Pal, A., Kapetanaki, A.B. (2024). Reviewing the Research Landscape of Online Scarcity Messages. In: Jeseo, V., Allen, J. (eds) Bringing the Soul Back to Marketing. AMSWMC 2023. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.

Pal, A., Chua, A. Y., & Goh, D. H. L. (2024). Exploring the acceptance of rumor rebuttals: The mediating influence of utilitarian and hedonic values. Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Kuala Lumpur, Malaysia, Jan 3-5 (pp. 1-7). IEEE.

Pal, A., Chua, A. Y., & Banerjee, S. (2023). Examining trust and willingness to accept AI recommendation systems. Proceedings of the Association for Information Science and Technology Mid-Year Conference: Expanding Horizons of Information Science and Technology and Beyond, Apr 11-13. ASIS&T.

Pal, A., Banerjee, S., & Kaur, A. (2023). What makes rumor rebuttals viral on social media? Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Seoul, South Korea, Jan 3-5. IEEE.

Banerjee, S., & Pal, A. (2021). Skipping skippable ads on YouTube: How, when, why and why not? Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Seoul, South Korea, January 4-6 (pp. 1-5). IEEE. 

Chua, A. Y. K., Pal, A., & Goh, D. H. L. (2020) Collective sense making and location-related factors in the context of a brand-related online rumour. In E. Ishita, N. L. S. Pang, & L. Zhou (Eds.), Lecture Notes in Computer Science: Vol 12504. Digital Libraries at Times of Massive Societal Transition - International Conference on Asia-Pacific Digital Libraries (ICADL), Japan, November 30 - December 1 (pp. 271-286). Springer, Cham. 

Banerjee, S., & Pal, A., (2020). Luxury hotel booking and scarcity messages: Does online purchase behaviour matter? Proceedings of the International Conference on Information Management (ICIM), London, UK, March 27-29 (pp. 101-105). IEEE. 

Majid, G. M., & Pal, A. (2020). Conspiracy and rumour correction: Analysis of social media users’ comments. Proceedings of the International Conference on Information and Computer Technologies (ICICT), Silicon Valley, San Jose, US, March 9-12 (pp. 331-335). IEEE. 

Pal, A., & Loke, C. (2019). Communicating fact to combat fake: Analysis of fact-checking websites. Proceedings of the International Conference on Information Technology and Computer Communications (ITCC), Singapore, August 16-18 (pp. 66-73). ACM. 

Pal, A., & Chua, A. Y. K. (2019). Analysis of research on online rumours. Proceedings of the International Conference on Information Management (ICIM), Cambridge, UK, March 24-27 (pp. 108-112). IEEE. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2019). Rumour analysis & visualization system. Proceedings of the International Conference on Internet Computing and Web Services (ICICWS), Hong Kong, March 13-15 (pp. 342-346). IAENG. 

Pal, A., & Chua, A. Y. K. (2018). Classification of rumours and counter-rumours. Proceedings of the International Conference on Information Management (ICIM), Oxford, UK, May 25-27 (pp. 81-85). IEEE. 

Vincent, N. S. Y., Pal, A., & Chua, A. Y. K. (2018). Studying healthcare personnel’s intention to click clickbaits. Proceedings of the International Conference on Internet Computing and Web Services (ICICWS), Hong Kong, March 14-16 (pp. 369-373). IEANG. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2018). Salient beliefs about sharing rumour denials on the Internet. Proceedings of the International Conference on Ubiquitous Information Management and Communication (ICUIMC), Langkawi, Malaysia, January 5-7 (p. 57). ACM. 

Pal, A., Chua, A. Y. K., & Goh, D. H. L. (2017). Analysis of Facebook Comments in Response to Counter-rumours. Proceedings of the Pacific Asia Conference on Information Systems (PACIS), Langkawi, Malaysia, July 16-20. AIS. 

Pal, A., & Chua, A. Y. K. (2016). Reviewing the landscape of research on the threats to the quality of user‐generated content. Proceedings of the Association for Information Science and Technology (ASIS&T), Copenhagen, Denmark, October 14-18 (pp 1-9). ASIS&T. 

Book Chapter

Pal, A., & Banerjee, S. (2019). Understanding online falsehood from the perspective of social problem. In I. Chiluwa, & S. Samoilenko (Eds.), Handbook of Research on Deception, Fake News, and Misinformation Online (pp. 1-17). IGI Global. [ISBN: 9781522585350]

Teaching

Undergraduate

Modules Taught:

• MAN00030H E Marketing
• MAN00020I Ethical Marketing
• MAN00035I Digital Marketing & Analytics

Postgraduate

Modules Taught:

• MAN00068M Digital Marketing Strategy
• MAN00067M Ethical Marketing and Sustainability