SURVEY DESIGN IN HIGHER EDUCATION

This talk will provide an overview of important considerations for those planning to undertake a social survey, with special emphasis on surveys of HE students. Among other things, this will include whether a survey is the best instrument for the research question at hand; sampling; question design; mode of administration; incentives; response rates and bias; reliability and validity. The aim will be to draw on survey methodology research, example surveys and first-hand practical experience.

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