Professor Jonathan Hook
Professor in Interactive Media

I am a researcher in the field of Human-Computer Interaction (HCI). My work explores the design and development of new interactive media content forms and tools to support their creation. This research combines my deep interest in new forms of interactive technology and media with empirical, theoretical and methodological perspectives, in the human-centred design of novel interfaces and interaction techniques for a broad range of artistic and everyday creative practices.

My current research is focused on the design and development of new forms of responsive and immersive media content, with a particular interest in how these can be applied to address societal challenges (including environmental sustainability, mental and physical health, public engagement with data).

Recent projects I'm involved in include: EPSRC "Perspective Media: Personalised Video Storytelling for Data Engagement"; InnovateUK "WEAVR: Pioneering Fully Integrated Cross-Reality Spectator Experiences in Esports and Beyond" immersive experiences; EC "PlayOn! New Storytelling with Immersive Technologies"; and AHRC "Within the walls of York Gaol: Memory, Place and the Immersive Museum" and "Digital Creativity for Regional Museums: Immersive Experiences Smart Commissioning Toolkit". I was also a founder and Co-I of York’s the Digital Creativity Labs - a £4m EPSRC, AHRC and InnovateUK funded research centre exploring impact-driven research in the creative industries. 

Looking forward, I am a Co-I of York's £4.5m AHRC "YORK-XPLOR CoSTAR Network Research and Development Laboratory", in which I will lead the research on Audience, HCI and UX and the project's Access Programme.