Victoria Wells

Professor of Sustainable Management, York Management School
University of York

victoria.wells@york.ac.uk

Biography

Victoria Wells is Professor of Sustainable Management at the School for Business and Society. She has previously worked at Sheffield, Durham and Cardiff Universities and prior to her academic career spent a number of years in industry and as an advertising account executive.She is a Fellow of the UK Higher Education Academy (HEA), a Certified Management & Business Educator and a Chartered Marketer. She is a joint supervisor (with Colin Beale) of LCAB PhD student Molly Brown. 

Research

Working in the area of consumer behaviour Victoria is interested in the environmental choices of consumers in particular related to energy, luxury and in the workplace.  She uses social marketing techniques to encourage and support behaviour change. “Social marketing is the systematic application of marketing alongside other concepts and techniques to achieve specific behavioural goals, for a social good” - French and Blair-Stevens, 2006. She has worked with Global Action Plan, the Sheffield and Rotherham Wildlife Trust and is currently working on a project with the GRAB Trust. 

Publication highlights

Wells, V.K., Forbes, S., Powell, M., and O’Reilly, D (2022). Segmentation, Environmental Identity and Stages of Change: An application to a wildlife trust. Business Strategy and the Environment, 31(3), pp. 934-949.

Wells, V.K., Athwal, N., Nervino, E., and Carrigan, M. (2021). How legitimate are the environmental sustainability claims of luxury conglomerates? Journal of Fashion Marketing and Management.

Davies, I., Oates, C., Tynan, C., Carrigan, M., Casey, K., Pereira-Heath, T., Henninger, C., Lichrou, M., McDonagh, P., McDonald, S., McKechnie, S., McLeay, F., O’Malley, L., and Wells, V.K. (2020). Seeking Sustainable Futures in marketing and consumer research. European Journal of Marketing, 54(11), pp. 2911-2939.

Gegg, P. and Wells, V.K. (2019). The development of seaweed biofuels via gasification in the UK: An analysis of stakeholder issues and public perceptions. Energy Policy, 133 (October).

Athwal, N., Wells, V.K., Carrigan, M., and Henninger, C.E. (2019) Sustainable Luxury Marketing:  A synthesis and research agenda. International Journal of Management Reviews, 21(4), pp. 405-426.

Find out more about Victoria's work