Study with leading academics and industry experts and gain insight into the latest thinking in global marketing
Year of entry: 2025 (September)
Join us online or in person to find out more about postgraduate study at York.
Upcoming eventsThe MSc Global Marketing will equip you with an in-depth and critical understanding of marketing theories as they apply to local, national and international environments.
The course stands out from other marketing degrees with its international focus, its emphasis on ethical and sustainable marketing and its formal links with industry.
You'll study a range of contemporary topics based on our leading research, including global marketing, social and ethical marketing, digital marketing and brand management. Our cohort-specific, research-informed teaching is delivered by leading academics and industry experts and is updated year-on-year to reflect the latest thinking.
This course will provide you with the academic knowledge and practical skills to pursue marketing careers in private, public and not-for-profit sectors around the world. Our graduates have gone on to work for organisations such as Nestlé, Accenture, EPSON, and Coca-Cola.
In recognition of the valuable skills our students gain, this course is accredited by the Chartered Institute of Marketing (CIM). Successfully completing the MSc Global Marketing confers Graduate Gateway status, taking you partway towards a professional CIM qualification.
Guest speakers from large multinational companies, small businesses and public sector organisations lead regular discussions on issues linked to their own businesses or past experiences.
You'll study a range of core modules which introduce key concepts in global marketing and international business. You'll be introduced to emerging theories in digital and ethical marketing, plus a choice of option modules that allow you to specialise in brand management, advanced research methods, or long-term marketing planning for services.
You'll also focus your efforts on an 8,000-word (Applied) or 10,000-word (Academic) dissertation.
You will also study one option module. In previous years, options have covered topics such as:
Our modules may change to reflect the latest academic thinking and expertise of our staff, and in line with Department/School academic planning.
You can choose to undertake either:
To complete the Marketing Dissertation (Academic), students will need to have studied Advanced Research Methods as their option module.
Dissertation (Academic)
The dissertation requires you to initiate, design, and implement a substantial research project linked to your degree. You'll have three to four months to complete an 8,000-word (Applied) or 10,000-word (Academic) dissertation based on your own original research idea.
You can choose to focus your research on a topic that interests you. It could be a chance to explore a previous topic in greater depth, or investigate a marketing challenge in an industry close to your heart. Recent titles include:
You'll work under the guidance of a personal supervisor with expertise in the subject you're studying. They'll help you develop your research project, including identifying theories and methods to investigate and analyse your topic.
Dissertation (Applied)
This individual study module gives you the opportunity to showcase the summation of your learning throughout the year in an 8,000-word project. You'll focus on the development of professional skills and attributes through a combination of academic and practitioner
input, combining the management frameworks and theories that you have learned in earlier modules with the analysis of secondary data learned in the Research Methods module.
You will learn from a Director of Marketing how to develop a professional marketing presentation and write a professional marketing report based on a case study set by an agency in collaboration with your module tutor.
You'll use these research skills to develop actionable managerial implications, carrying out practice based research into your area of study. This replicates an activity that you might be expected to undertake in business practice.
In the first section, you'll focus on developing an individual presentation. For the second part, you will be developing your own professional marketing report. At the end, the top student will gain an extra certificate from the agency for their outstanding achievement. This is an excellent opportunity to develop your professional skills and combine those with your academic knowledge. Finally you will get the chance to develop your self-awareness, which is vital for your development as a practitioner in the international business environment.
Every course at York is built on a distinctive set of learning outcomes. These will give you a clear understanding of what you will be able to accomplish at the end of the course and help you explain what you can offer employers. Our academics identify the knowledge, skills, and experiences you'll need upon graduation and then design the course to get you there.
One of the main reasons why I wanted to come to York specifically is because I had consistently heard really good things both about the town and the University... I got to grow a lot as a person and I made a lot of really lovely memories that I'll take with me and cherish.Andrea, Msc Global Marketing
| Study mode | UK (home) | International and EU |
|---|---|---|
| Full-time (1 year) | £14,540 | £30,530 |
Students on a Student Visa are not currently permitted to study part-time at York.
UK (home) or international fees? The level of fee that you will be asked to pay depends on whether you're classed as a UK (home) or international student. Check your fee status.
Find out more information about tuition fees and how to pay them.
Discover your funding options to help with tuition fees and living costs.
We'll confirm more funding opportunities for students joining us in 2025/26 throughout the year.
If you've successfully completed an undergraduate degree at York you could be eligible for a 10% Masters fee discount.
We are pleased to work with Chevening Scholars to offer funding for our Masters programmes. Chevening Scholarships provide one year of fully-funded postgraduate study in the UK for international (including EU) students. The scholarships are open to early and mid-career professionals who have the potential to become future leaders.
We offer a number of subject-specific funding opportunities for home and overseas students.
You can use our living costs guide to help plan your budget. It covers additional costs that are not included in your tuition fee such as expenses for accommodation and study materials.
You’ll work with world‐leading academics who’ll challenge you to think independently and excel in all that you do. Our approach to teaching will provide you with the knowledge, opportunities, and support you need to grow and succeed in a global workplace.
We use a wide range of teaching methods to suit different learning styles, including:
We'll help you develop skills of research and investigation to support your independent learning.
You will be based in the School for Business and Society on Campus West. Most of your teaching will take place in the Church Lane Building, with additional contact hours elsewhere on Campus East and Campus West.
Our beautiful green campus offers a student-friendly setting in which to live and study, within easy reach of the action in the city centre. It's easy to get around campus - everything is within walking or pedalling distance, or you can always use the fast and frequent bus service.
Your modules are assessed with a mixture of exams, essays and presentations. You'll also complete formative assignments including presentations and literature reviews. You'll receive feedback on all the work you submit, helping you to understand your strengths and identify areas for improvement.
Your final assessment is an 8,000-word (Applied) or 10,000-word (Academic) dissertation, which makes up a third of your overall grade.
The specialist skills and insight you'll develop are valued by businesses in virtually every field. This course will provide you with the knowledge and skills needed for management roles in private and public sector organisations around the world.
Our graduates go on to careers in all aspects of marketing and management. Each year, some continue their studies, joining the School for Business and Society doctoral programme.
| Typical offer | |
|---|---|
| Undergraduate degree | 2:2 or equivalent in any subject. We may give preference to applicants with knowledge of marketing and/or business management. |
| International pre-masters programme | Pre-masters from our International Pathway College |
| Other international qualifications | Equivalent qualifications from your country |
If English isn't your first language you may need to provide evidence of your English language ability. We accept the following qualifications:
| Minimum requirement | |
|---|---|
| IELTS (Academic and Indicator) | 6.5, minimum 6.0 in each component |
| Cambridge CEFR | B2 First: 176, with 169 in each component |
| Oxford ELLT | 7, minimum of 6 in each component |
| Duolingo | 120, minimum 105 in all other components |
| LanguageCert SELT | B2 with 33/50 in each component |
| LanguageCert Academic | 70 with a minimum of 65 in each component |
| Kaplan Test of English Language | 459-494, with 426-458 in all other components |
| Skills for English | B2: Merit overall, with Pass with Merit in each component |
| PTE Academic | 61, minimum 55 in each component |
| TOEFL | 87, minimum of 21 in each component |
| Trinity ISE III | Merit in all requirements |
For more information see our postgraduate English language requirements.
You may be eligible for one of our pre-sessional English language courses. These courses will provide you with the level of English needed to meet the conditions of your offer.
The length of course you need to take depends on your current English language test scores and how much you need to improve to reach our English language requirements.
After you've accepted your offer to study at York, we'll confirm which pre-sessional course you should apply to via You@York.
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