Our brand
Let’s start with what our brand isn’t. It isn’t a logo. It isn’t a colour palette. It isn’t a poster.
Our brand is what people think and feel about us – staff, students, parents, alumni, the local community, funders, partners, government. Everybody. It’s what they all say about us when we’re not in the room.
Our job is to persuade people to think and feel about us in a specific way. To give powerful, positive meaning to the words ‘University of York’.
Our brand book
Our brand book combines all of our brand guidelines with colours, logo guidance, our brand typeface and brand templates.
Logo downloads
Just looking for the University of York logo? (For staff and postgraduates only.)
Photos and videos
Staff seeking photos and videos for their projects can search and download our full asset library in the brand platform.
- Guidance on GDPR for photography and video (login required).
Log into the brand platform (staff only)
Student requests
Full brand platform access is only available to staff. If you are a student requiring images or brand assets, please email communications-support